"Concept of sustainable marketing" Essays and Research Papers

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    Doing Better by the Environment Sustainable development INTRODUCTION The latter part of the twentieth century saw an increasing concern for the environment. The concept of “sustainable development” (as defined by the World Commission on Environment and Development in 1987) is: “development that meets the needs of the present generation without compromising the ability of future generations to meet their own needs.” There are many views about the nature of sustainability. In its simplest form it

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    THE DYNAMIC DIAMOND INDUSTRY: IS IT FEASIBLE FOR ITS PLAYERS TO GAIN SUSTAINABLE COMPETITIVE ADVANTAGE? Nkiruka Chidia Maduekwe ABSTRACT: This report seeks to analyse the diamond industry from a global point of view. The diamond industry is global in nature. Its supply chain pipeline moves from one country to the other‚ thus making it impossible to analyse the industry from a regional or local angle‚ as so doing will fail to give the true picture. As an industry whose product derives its value

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    Sustainable Management in Finance Project 2 1. How can sustainable production or services be less expensive than traditional ones? Traditionally sustainable production or services usually recognized as more expensive and it is hard for companies to retain immediate profit from the investment. Part of the reason is because companies have to fundamentally change the way they think about ‘lowering costs‚ taking a leap of faith’ that initial investments made in more-costly materials and methods

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    areas‚ that is also called “the triple bottom line”‚ was first used in 1994 by John Elkington‚ the founder of a British consultancy called SustainAbility1‚ have a direct and indirect interconnections to each other. The common area of the three is sustainable development. We can say‚ sustainability is a balance of the three Es. For more detail is good to refer to some examples and areas of each E2. For the Environment‚ we would consider; Acres of designated open space‚ Per capita greenhouse gas emissions

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    The concept of sustainable development is based on the rising environmental problems‚ socio-economic issues to do with poverty and inequality‚ and concerns about a healthy future for humanity. There is no definitive definition of sustainable development as it is thought of differently by many other people throughout the world. Sustainable Development is founded on the principle that mankind should advance without causing permanent damage to ecosystems and the resources they provide‚ how these resources

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    RESEARCH ON SUSTAINABLE ARCHITECTURE INTRODUCTION SUSTAINABLE ARCHITECTURE Sustainable architecture is a general term that describes environmentally conscious design techniques in the field of architecture. Sustainable architecture is framed by the larger discussion of sustainability and the pressing economic and political issues of our world. In the broad context‚ sustainable architecture seeks to minimize the negative environmental impact of buildings by enhancing efficiency and moderation

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    Sustainable Competitive Advantage Competitive advantage is gained when a firm acquires attributes that allow it to perform at a higher level than others in the same industry. 1. fig. 1 Starbucks Coffee Starbucks Coffee shops are almost always strategically placed to ensure a competitive advantage. WANT HELP STUDYING SUSTAINABLE COMPETITIVE ADVANTAGE? Get the Flashcards Take a Marketing Quiz  * Firms can obtain a competitive advantage by implementing value-creating strategies‚ not simultaneously

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    Designing Sustainable cities

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    ABSTRACT This essay refers to the existence and especially the necessity and the methods needed to ensure that sustainable cities can be supported globally. Analyzed the Leipzig Charter and the European Framework of Reference for sustainable cities with the participation of Greek cities such as Velvento Kozani’s ‚ Samothrace and Heraklion‚ Crete. Extensively analyzed the ecological architecture or otherwise bio-climatic architecture and green buildings and what is the most eco-friendly materials

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    "Sustainable building" is the design and construction of buildings using methods and materials that are resource efficient and that will not compromise the health of the environment or the associated health and well-being of the building’s occupants‚ construction workers‚ the general public‚ or future generations. Sustainable building involves the consideration of many issues‚ including land use‚ site impacts‚ indoor environment‚ energy and water use‚ solid waste‚ and lifecycle impacts of building

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    distributed‚ who it will be appropriately distributed to‚ and why will it be distributed to that channel organization. When discussing how the product‚ M&Ms will be distributed in a marketing channel we need to first know what a marketing channel or more commonly known as a distribution channel. A marketing channel is defined as: A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user (Armstrong&Kotler‚ 2009)

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