this article Advances in the internal marketing concept: definition‚ synthesis and extension Mohammed Rafiq Lecturer in Retailing and Marketing‚ The Business School‚ Loughborough University‚ Loughborough‚ UK Pervaiz K. Ahmed Unilever Lecturer in Innovation Management‚ University of Bradford Management Centre‚ Bradford‚ UK Keywords Services marketing‚ Internal marketing‚ Customer orientation‚ Service quality Abstract Over 20 years ago internal marketing was first proposed as a solution to the
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Week 5 Concepts Review In children ’s advertising‚ political advertising and health advertising the most typical forms of persuasion are endorsements‚ appeal to emotions‚ characters and storylines‚ and solutions. Advertising agencies run these ads with the specific goal of getting the public to stop buying a competitor ’s product and buy their own. They make no distinction between a person and something that is manufactured‚ they still have to sell the product. Children ’s advertising can become
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Official UN documents‚ as well as the current draft of Rio+20‚ devote substantial space to the model for sustainable development: It must be‚ they say‚ economically viable‚ socially just and environmentally correct. It is the famous triplet called The Triple Bottom Line (the line of the three pillars)‚ coined in 1990 by John Elkington‚ from Great Britain‚ founder of the ONG SustainAbility. But this model cannot withstand a serious critique. Economically viable development: in the political language
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BNL-73894-2005-CP Sustainable Development in Kazakhstan: Using Oil & Gas Production by-Product Sulfur for CostEffective Secondary End-Use Products P.D. Kalb‚ S. Vagin‚ P.W. Beall‚ B.L. Levintov Presented at the REWAS 2004 Global Symposium on Recycling‚ Waste Treatment and Clean Technology Madrid‚ Spain September 2004 Environmental Sciences Department Environmental Research & Technology Division Brookhaven National Laboratory P.O. Box 5000 Upton‚ NY 11973-5000 www.bnl.gov Managed
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Economical development has a direct relationship with pollution. The nature has resources that are limited and can be depleted over the years. It includes the elements underground‚ everything over ground (forests‚ animals‚ waters‚ energy). Human on the planet interacting with the nature in a way that affects the natural resources left for the future generation without considering that resources are limited. Energy is a fundamental unit in our lives‚ we cannot live without it. Although there has
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sprawl‚ oil‚ freeways * * Four types of green future landscapes: ecological city‚ human support city‚ almost natural (but inhabited by eco-conscious ppl)‚ Nature Alone. * * Perlman principles (Janice Perlman): There can be no sustainable city of the 21st century without social justice and political participation‚ as well as economic vitality and ecological regeneration. “every first world city has a Third world city within it and ever third world city has a first world city inside
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Permaculture as a Basis for a Sustainable Future “Permaculture” is a word created by its founder‚ Bill Mollison and is a fusion of “permanent agriculture.” According to the International Labor Office‚ agriculture is any type of activity that involves the production and marketing of crops and animals. Agriculture does not follow a set of principles nor does it follow a set of ethics and is therefore ineffective when it comes to the advancement of society. Although agriculture has been an effective
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1. Introduction Businesses today are increasingly integrating sustainability into their strategy- not just only to minimize potential loses but to access the opportunities that are arising from the sustainable agenda. Sustainability can provide many benefits to institutions and corporation‚ from cost savings and increase efficiency to positive reputation and revenue growth. According to a recent McKinsey survey over 70% of CEOs view sustainability as a priority on their agendas and 57% percent
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As a result the LEGO group created bad financial results: their profit margin was -2.5 and Return on equity was -3.5 in 1998. What intrigues me‚ as one of thousands of enthusiastic users of its products‚ is a simple curiosity about what kind of sustainable efforts could enable the LEGO to survive from the turbulent recession and gain even better market share. In order to observe the effective management strategies‚ this paper will trace the new or consistent strategies under the current CEO‚ Jørgen
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objects profitable and gives a big opportunity to get an international level‚ mostly because of marketing and destination development possibilities. By the decision of International Olympic Committee - Olympic games in 2014 will be hosted in Sochi‚ Russia. Russian government and organizations are working on building relevant objects as well as developing infrastructure‚ planning‚ working with marketing and communication‚ micro and macro management‚ taking care of security and safety‚ ceremonies
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