Marketing Concept When one thinks about marketing‚ many different things come into mind; however‚ the actual definition of Marketing Concept is: “identifying consumer needs and then producing the goods or services that will satisfy them while making a profit for the organization.” (Gitman & McDaniel‚ 2008) Basically‚ the marketing concept comes down to being able to offer the consumers something that they find valuable. Value is the key term that comes into play. The marketing concept consists
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Historical Cost Concept What is historical cost? Historical cost is a term used instead of the term cost. Cost and historical cost usually mean the original cost at the time of a transaction. The term historical cost helps to distinguish an asset’s original cost from its replacement cost‚ current cost‚ or inflation-adjusted cost. For example‚ land purchased in 1992 at cost of $80‚000 and still owned by the buyer will be reported on the buyer’s balance sheet at its cost or historical cost of $80
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CHAPTER 1 The concept of ‘Postmodernism’- A Theoretical Approach It is a cliché by now to say that we live in a postmodern world‚ and it is true that the word ’postmodern’ has become one of the most used‚ and abused‚ words in the language. Still‚ it is striking that not many people can say with assurance what this term actually means and involves. Some theorists suggest that ‘postmodernism’ refers to a mood or an attitude of mind‚ others define it as a literary‚ cultural
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Leadership & Management 5 Key Chapter Concepts Chapter 1 1. Human leadership is not predetermined as in the animal world; rather‚ it varies from situation to situation and from individual to individual. There is no formula or specific directions to follow to be a great leader. A tactic that may have worked for another situation or person may not work again. To be a successful leader you need to be able to pull from others leadership experiences‚ as well as your past experiences‚ and be able
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anning MODULE 8: THE CONCEPT OF STRATEGY Structure Plans: A Plan is a goal-directed system of action. It specifies the actions which must be taken and the sequence in which must taken and the sequence in which they must occur in order to achieve some future objective. Basic to all planning is the generic need which the company will seek to satisfy‚ i.e.‚ its mission. This is clearly a top-management decision and one which cannot easily be altered one firm management has decided to commit
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In one paragraph‚ and using at least one sociological concept‚ summarize and explain the issue(s) presented in the article. I think there are a few sociological concepts that really summarize the issues in the article. Race‚ I think‚ is the main one that summarizes this article because the article talks about how race is still a big obstacle in the job market for African-Americans. Many African-Americans are not taken seriously or even considered for a job because of their skin color. Another sociological
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Simply stated‚ the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups. The concept is very straightforward and has a great deal of commonsense validity. Perhaps this is why it is often misunderstood‚ forgotten‚ or overlooked. The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of customer needs (customer orientation)‚ rather than on the firm’s current products (production
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Banking Concept of Education”‚ he discusses the importance of a student-teacher relationship and the issues of the educational system. The banking method signifies how teachers “fill” up their student’s minds with knowledge without any questions. This method‚ Frerie believes‚ limits the student’s capability to think for them-selves that leads for students to constantly rely on information from their teachers. Freire then proposed a solution for the banking concept called “problem-posing concept”‚ a method
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you. Invincible‚ just like you feel. The world is their oyster. They believe they’re destined for great things‚ just like many of you; their eyes are full of hope‚ just like you. Did they wait until it was too late to make from their lives even one iota of what they were capable? Because‚ you see gentlemen‚ these boys are now fertilizing daffodils. But if you listen real close‚ you can hear them whisper their legacy to you. Go on‚ lean in. Listen‚ you hear it? Carpe! Hear it? Carpe! Carpe
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The concept of learning can be defined as the changing of knowledge‚ skills and behaviors of one person‚ which due to different experiences. As this reason‚ different people may have different understanding about the concept of learning. In my point of view‚ the learning is a continuous process‚ which could help people to acquire new knowledge and skills through understanding. It also provides the different views of thinking and understanding‚ in order to change as a person from inside to outside
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