Vodafone Essar’s Advertising Strategy - The ’Zoozoos’ Campaign SYDENHAM INSTITUTE OF MANAGEMENT STUDIES RESEARCH AND ENTREPRENEURSHIP EDUCATION 2009-2011 Table of Contents Executive Summary 3 1 Introduction 4 2 A Well Directed Social Media Campaign 5 3 Best Marketing Practice 6 4 Making of zoozoos and Cost 7 5 Viral marketing 9 6 4 Ps of Marketing Mix 11 7 SWOT Analysis 12 8 Segmentation Targeting and Positioning 16 9 Advertising 18 10 Promotional
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easy. READING FLEXIBILITY - This concept can be seen as analogous to driving a standard shift car. In driving a standard car we use different gears at different times‚ depending on such factors as visibility‚ weather conditions‚ etc. No one‚ for example‚ always drives in second gear. With reading‚ we need to "shift gears" in response to different reading situations. We need to realize that we need to read as well as understand the text simultaneously and that too in a limited time. So ‚we need to
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Cartwright Lumber Company I. Company Background & Situation Cartwright lumber company was located in a suburb of a large city in the Pacific Northwest; its operations were limited to the retail distribution of lumber products in the local area. In 1994‚ Cartwright Lumber Company was established as a partnership by Mark Cartwright and his brother-in-law Henry Stark. However‚ in 2001‚ Cartwright brought out Henry’s interest for $105‚000 and incorporated the company. About 55% of the total sales
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Tobacco Companies Be Responsible for Smoking Related Illnesses? Should Tobacco Companies Be Responsible for Smoking Related Illnesses? Tobacco companies should not be held liable for the consequences of smoking related illness or death because as people we have a choice whether or not to smoke. The tobacco companies aren’t responsible for why people smoke or the side effects of smoking‚ they are simply a corporation that sells a product‚ people choose to buy that product and if the companies didn’t
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Ethics and Compliance of The Disney Company FIN 370 March 5‚ 2013 Ethics and Compliance Paper The Walt Disney Company is known for its compelling entertainment experiences. From revolutionizing the way people connect with sports‚ to creating new realities in interactive experiences‚ we are dedicated to immersing our Guests‚ audiences and consumers in never-before-seen ways (Disney Careers‚ 2012). The company’s primary financial goals are to maximize earnings and cash flow
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Ford Motor Company Restructuring Holly Colton Organizational Change: MGT 435 Professor Guwanda Lewis June 7‚ 2010 Introduction With the effects of the ever changing United States economy‚ how was Ford Motor Company able to rise above its competitors to stay afloat in the auto industry? Ford has gone through extensive restructuring in the past years to help the company in this current time of hardship. Some of these restructuring efforts have been to down-size the workforce‚ to focus on
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the job with more vacation time and a low salary is better. Admittedly‚ there may be one or two advantages of the job with a high salary and less vacation. One advantage is that such jobs allow people to gain more money and envy from others. For example‚ a lawyer is one kind of such jobs. Most lawyers earn a lot of money and public admiration because money acts as a necessary in the modern society. Another strength involves the possibility that sub jobs make people lead better lives. When people
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off with quotes from Wal-Mart executives with their thoughts of how employees/consumers should feel about the arguably most innovative retailer. "Wal-Mart employees who do not think globally are working for the wrong company." "Wal-Mart must think and act as if it’s a global company. Otherwise‚ it cannot grow enough in the United States to maintain its stock price. It needs to be in South America. It needs to be in Asia. It needs to be in Europe." Wal-Mart has taken their mind and cash over
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Essay Summary of: What’s Funny to Him Is Funnier to Her (pp. 126-127) The essay “What’s Funny to Him Is Funnier to Her”‚ by Anne Mcllroy (2005) in reality are cuts from newspaper article which she had written for ‘Globe and Mail’‚ and appeared on November 8‚ 2005 issue. It radically compares and contrast the humor of women and men. A cartoon about two birds is used in an experiment and explains that women uses more brain than men when responding to humor. The experiment compares its findings to
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BOEING COMPANY Their six sigma team apply the Six Sigma methodology in determining the cause of a component failure in the world’s largest commercial twin-engine airplane with millions of components. One incident was the searched for such a needle on a Boeing 777 when a recirculating air fans were rejected during functional tests on the aircraft production line‚ resulting in costly removal‚ additional testing and replacement. The team used a fundamental Six Sigma approach to examine data from the
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