Brand Equity – is the set of assets and liabilities linked to the brand. The conceptualization of brand equity‚ which occurred in the late 1980’s was pivotal because it changed the way that marketing was perceived. Brand Awareness – is assets that can be extremely durable thus sustainable. It can be very difficult to dislodge a brand that has achieve dominant awareness level. Brand Loyalty - An existing base of loyal customers provides enormous sustainable competitive advantages. It reduces
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Developing & Managing Resources The learning resource I have chosen is actually also used as an ice breaker for a lesson and then used to build on students communication‚ reading and understanding skills. The task is used to put students under a time constraint to complete a task of ready and answering simple and possibly trick questions in a short time frame. This resource is not used in a way to trick students but used to then get them to reflect on their ready and interpretation of a question
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Part a) Describe the particular context/socio-economic situation in which modern marketing emerged and thrived Part b) You should then discuss in what ways this context has changed and how the marketing discipline has changed & needs to change further in order to adapt to the current and future needs of firms‚ consumers/customers; perhaps even alluding to society in general. According to Marketing Association (1985‚ as cited D. Hall and R. Jones 2010: 48) "Marketing is the process of planning
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that language‚ considering the fact that they are familiar with that type of script. Furthermore‚ there is a complex and strong relationship between emotions and language and many specialized authors approach this subject‚ more specifically the conceptualizations and representations of emotions in different languages among bilinguals‚ especially when it comes to the first language of the speaker. The author Anna Wierzbicka exposes this controversial topic in one of her articles in which she studies and
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Experiential and Humanistic Theory As a person goes through life and has ups and downs‚ their ability to handle the stress varies from person to person. At times‚ a person has difficulties maintaining all the pressures of issues that sometimes feel to manifest into deep sensations of falling. Not knowing where to turn or where to go to get a clear view of what it is that may has them continuing to feel all of the world is against them. Many people rely on friends and family to get that ear
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Research Methods Social Learning theory Social Learning Theory The Social Learning Theory states: by combining variables that can encourage delinquency‚ deviant behavior can be exhibited. When you break up social learning‚ social means the interaction of organisms or humans with other humans. Learning is when you can acquire new or existing knowledge‚ behaviors‚ skills‚ values‚ or preferences. In the Social Learning Theory‚ Ronald Akers and Robert Burgess use Edwin Sutherland’s “Differential
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“I succeeded in learning to read and write. In accomplishing this‚ I was compelled to resort to various stratagems”. As a slave education was restricted to Frederick Douglass but he found a way to overcome this obstacle and become a very well educated man. “Books to me‚ were powerful and transformational”. Books impacted Charles Blow by opening his eyes to show how books can educate people. Standardized tests have restricted people from experiencing real learning. Standardized tests are inaccurate
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Using Assessment and Feedback The purpose of this study is to determine if differentiated instruction has an effect on student achievement and multiple intelligences in a classroom. One of the best ways to address multiple intelligences in a classroom is for teachers to develop their understanding of the natural convergence of certain concepts. Dedicated teachers who are well practiced in a variety of strategies can more effectively address multiple intelligences in their classrooms. Direct instruction
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reach. Conversely‚ when he sees a disjointed picture‚ a mélange of discordant sounds‚ or a tell-all exposé‚ he feels as if his values are in jeopardy or under siege. Art reaffirms one’s values and being. Furthermore‚ art provides instruction in conceptualization. As I outlined earlier‚ art gives the viewer the ability to see concepts at a perceptual level. For example‚ Maxfield Parrish’s Contentment presents the concept of friendship that eliminates what is not important and focuses on the mutual benevolence
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them to remain neutral during this moral crisis. The great refusal can have a positive or negative outcome that can influence how society views the media‚ whether it contains “moral courage” or “culpable bias”. Gladstone concludes her textual conceptualization by referring to the NY Times publisher‚ who performed his speech by taking on a more liberal biased approach to the public. If he had refused to commit to a fixed opinion then his “great
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