Company’s beer brand portfolio which is its most valuable asset. Lion Nathan is committed to increasing that value by investing in the brand equity of its existing core brands‚ developing a national focus for those core brands and encouraging consumers to ‘trade up’ to premium products. 2.In Australia‚ which accounts for around 75 per cent of group assets and 80 per cent of operating profits‚ beer market share is stable at more than 44 per cent including its recently acquired Boags brands. 3.In New
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90’s meant‚ attracted a numerous competitors‚ many of which‚ trying to follow in the footsteps of Red Bull‚ thriving “on the principles if shock‚ awe and rebellion”2‚ as is evident from the names like Monster or Rockstar. The emergence of these brands‚ that offers a similar product to Red Bull – often at a lower price‚ in markets the seems to be stagnating or at least to a great extent has matured compared to previous years growth rates is cause for concern for Red Bull. For this reason emerging
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401709 Final Marketing Management 12-28-12 Michael Kors: Internal issues: Cheap material‚ Fad?‚ Hasn’t been around long enough in the light. Strengths: cost advantage‚ online growth‚ loyal customers‚ brand equity Weaknesses: not innovative‚ not diversified‚ poor supply chain‚ brand recognition Enviroment: Bootlegs/Knockoffs Opportunities: emerging markets‚ innovation‚ online Threats: competition‚ cheaper technology‚ price wars Competitors- Marc Jacobs‚ Calvin Klein‚ Luis Vitton
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Brand strategies used by the APPLE Building Strong Brands ( brand equity ) Apple is a powerful brand and also has high brand equity. Apple has high level of consumer brand awareness and good profitable customer relationship as the Apple products have provided high quality‚ innovation‚ design and creativity. Building Strong Brands ( Major Brand Strategy Decision ) A) Brand positioning Apple products are different from other competitors. Therefore‚ Apple products do not have product attributes
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culture. Culture influences every aspect of a company’s strategy‚ whether at the corporate level or the product/ brand level. For this reason‚ companies cannot simply convert a national strategy into a global strategy without first understanding the various cultural dynamics at play. In this article‚ I will discuss three aspects of global strategy: the company’s mission‚ vision and identity‚ brand strategies‚ and communications. Drawing upon Geert Hofstede’s dimensions of national culture (see Five Cultural
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crunchy taste). The brands have different tastes and will appeal to different target segments (though the target segment is one which may have already been exposed to these brands during visits abroad). These brands have been introduced in metros in upmarket stores which sell brands bears the label "lmported by Nestle India Ltd." indicating that they may be better than smuggled ones (which may be stale). Question : 1 Suggest suitable media /media vehicles for promoting these brands. Give reasons
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Customisation: a country- tailored product strategy. It helps to meet local needs. - Eg. Pepsi has 13 different formulas for different areas. - Overcustomisation: where nthere has been so much adaptation that the product looses differentiation from local brands. - Need to regulate degree of the two conceptS STANDARD ADAPTATED STANDARD Dual Extension - ADAPTATED Product Extension‚ Communication and Adaptation Dual Adaptation 2. WHAT IS MEANT BY UNCERTAINTY AVOIDANCE? - How much people in a culture
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CASE: Colgate Max Fresh: Global Brand Roll-Out (HBS 9-508-009) Colgate Max Fresh (CMF)‚ a new toothpaste formula with patented breath-freshening technology‚ had been introduced in the U.S. and was in the global pipeline for 2005. Nigel Burton‚ president of global oral care at Colgate-Palmolive Company (CP)‚ had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans
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there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin‚ high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network‚ thereby marginalizing Invicto‚ an inferior but better-known competitor. Situation Overview NE Brazil has long lagged behind the rest
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MKT 423 Brand Management Sec 01 Term Paper On “Branding of Actimel in Bangladesh” Prepared By Mohammad Asif Chowdhury Maisha Zaman Masnun Ridwan Khan Mohsin Uddin Taksin Faraiba Farnan Tabinda Tanushree EXECUTIVE SUMMARY This report is based on the international brand‚ Actimel‚ one of the most prominent brands of Danone‚ originally a French company. Danone has many other outstanding brands worldwide which include Aqua‚ Volvic‚ Evian‚ and Badoit‚ Yili‚ Aqua‚ Sehat‚ Robust‚ Bonafont
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