which invented by Colgate. As a result‚ Colgate.Co has achieved the goal to launch business all over the world‚ until now‚ in more than 200 countries are using Colgate’s product and Colgate has become the consumer product brand which is trusted by more and more consumers. Regarding financial information‚ as of December 31 2013‚ Colgate’s market capitalization is $58.27 billion and the stock current trades for about $63.60 (Google finance‚ 2013). Meanwhile‚ in the market‚ CL has since grown to have
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started Tom’s of Maine in 1970. The company’s first product‚ a phosphate-free detergent‚ was environmentally friendly‚ Tom Chappell says‚ but "it didn’t clean so well." But consumers were interested in environmentally friendly products - and the toothpaste and soap that followed were more successful. All of Tom’s products were made with all-natural ingredients and packaged in recycled materials whenever possible. New personal care products‚ including shampoo and deodorant‚ were developed without
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Initially the process of branding was developed to protect products from failure‚ today the brands themselves are in trouble. At present consumers make buying decisions based on the perception of the brand rather than the reality of the product. Brand is the one that sells the product. Despite the fact that branding is more important than at any previous time‚ companies are still getting it wrong and even worse. Brands are failing every single day. I’ll tell you about 4 types of brand failures:
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technology‚ forming alliances with dental professionals‚ expandingadvertising budgets and offering promotions that would grab consumer attention. Growth in the US Oral care market Retail sales-$2.9 billion with annual growth rate of 6.1% since 1986 Toothpaste=46% Tooth brushes=15.5% Expenditure in R &D was $ 114 million and media
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Surf Excel • 70% of the respondents said that they preferably use surf excel. • Almost 67 % of the respondents who use Surf Excel said that they are using it from more than five years‚ 17% said that they are using it from less than 5 years and 15%using it from less than 6 months • 20% using surf excel said that they use to purchase it every week. 21% said that they use to purchase it on fortnight and 59% said that they buy detergent once a month. • 70 % of the Surf Excel respondents said
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JICM PROJECT ON “Pepsodent” A REPORT ON PERSONAL CARE INDUSTRY Subject: Sales Management & Personal Selling PEPSODENT Pepsodent is a brand of toothpaste with a minty flavour derived from Sassafras. The brand is owned by Unilever‚ but in 2003 the rights to the brand in the United States and Canada were bought by Church and Dwight. The history of Pepsodent goes back at least to the 1920s.It was advertised for its purported
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Case Study: P&G- Gillette Merger The P&G-Gillette merger is one of the biggest mergers in the history of the consumer goods industry. The merger gives P&G access to new products and markets‚ and change the dynamics of the consumer goods industry. |On January 28‚ 2005‚ Cincinnati-based P&G announced its investment deal to acquire Boston-based Gillette for $57 bn to become the world’s largest |[pic][pic][pic][pic][pic][pi| |consumer goods company. The annual sales of the combined entity
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generic strategies framework 8 3.2 Evaluation of the Bartlett and Ghoshal ’s framework on the company ’s example 9 4. Conclusion 11 5. List of Figures 12 6. Bibliography 13 1. Introduction What a “Colgate Smile” is a phrase commonly used as a compliment about one’s smile. It has been popularized throughout the whole world‚ due to Colgate’s good reputation as a successful business. Colgate‚ today being one of America’s most successful Fortune 500 companies
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Journal of Economics and Behavioral Studies Vol. 1‚ No. 1‚ pp. 27-39‚ Dec 2010. Toothpaste Brands –A Study of consumer behavior in Bangalore city *G. Vani1‚ M. Ganesh Babu2‚ N. Panchanatham3 Professor‚ Acharya Institute of Technology‚ Solladevanahalli 2Assistant Manager‚ ICICI Bank‚ Bangalore‚ 129/2‚ AGBG Layout Chikkabanavara 3Dept Head‚ Dept of Business Administration‚ Annamalai University‚ Chidambaram‚ Tamilnadu *gvani3333@yahoo.co.in 1Asst. Abstract: ‘Consumer is king’ –the statement carries
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approximately 5.63% and 18.24%. It is conclude that the Colgate’s return on equity is higher than the benchmark industry. Next part will be evaluating the operating performance. This is done by examining ratios that typically link income statement line items to sales. These ratios are gross profit margin‚ operating profit margin and net profit margin ratio. The ratios are also comparable to results from common-size income statement analysis. Colgate’s gross profit margin of 58.56% indicates that it is
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