Foreword This following report was assigned to conduct a research on how to get international brands into Cambodian market. In order to compile this report‚ researchers have chosen one of the famous fast food restaurants‚ SUBWAY‚ as an example. Besides‚ researchers have done the fast food market analysis in order to ensure the success of SUBWAY in Cambodia. Meanwhile‚ we would like to show our appreciation to our lecture‚ Mr. Gael Campan‚ who has provided the guidance to conduct this report
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and leasing as a form of franchising. Certainly the literature and research of franchising hospitality services can help inform a study of leasehold and tenanted relationships in licensed retailing. Franchising in licensed retailing is almost wholly based on the tenanted/leased agreements‚ which stem from the ‘tie’. This paper argues that in the more retailing and service quality competitive environment pub operating companies will need to use more traditional franchising approaches than have been
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A Case analysis On McDonald’s Sadikchya Acharya International American University Kings College Babarmahal Kathmandu MBA Capstone Prof. Dr Raj Kumar Sharma Kings College Babarmahal Kathmandu Dated: 5th September‚ 2015 Introduction and Background The case of McDonald’s actually we are doing it today but in actual KFC‚ MC Donald’s ‚PepsiCo‚ Coca-Cola‚ Wal-Mart‚ Tata‚ Reliance‚ Unlived NY stock exchange are some of the companies we have been through while undergoing our MBA. I personally feel closer
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comparing financial involvement of a company and taking into account their strengths and weaknesses. Then I compared exporting with other market entry strategies‚ so I could gain further insight to advantages and disadvantages of exporting. In the conclusion I outline which types of exporting fit SME’s and which fit MNE’s. Low cost exporting (“AT THE GATE” SELLING‚ EXPORT HOUSES‚ PIGGYBACKING‚ AGENTS‚ DISTRIBUTORS‚ FRANCHISES) Advantages Low cost exporting requires only a small direct investment
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Running Head: Case Study #4 Case Study #4 Initial Thread Jean S. Hamby BUSI 561 Liberty University Introduction Betty Wilson has decided to open a coffee shop and is considering various options including franchising‚ sole proprietorship‚ joint venture‚ corporation and partnership. In addition to determining the best legal entity to form‚ Betty has to decide if she will employ or partner with various friends and family members. Finally‚ she plans to name the coffee shop The Gathering
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strategic issues and analyze strategic alternatives. These also provide recommendations as to courses of actions the brothers should adopt to reach their goal‚ and proposed implementation plan. CURRENT SITUATION Stakeholders Preferences: * Go franchising (Paul) * Enhance vegetarian menu (Sam) * Preserve quality and control (Sam) * Realize $1.1M net income by 2015 (both Paul and Sam) *Avoid using line of credit (both Paul and Sam) Constraints: * Cash * One supplier of all store
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continues to move forward as a company. The California Pizza Kitchen is currently working through postings of the company’s possible sale again and may have to deal with negative impact on its future profits and EPS because of its lack of control on franchising and licensing partners. The company ’s profitability is also being affected by the current economic downturn with consumers being more conservative with their spending and consumer preferences about the current menu offerings will change especially
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chain of casual dining restaurants positioned with an Australian theme in the United States‚ first established in 1988 by Basham‚ Gannon and Sullivan. Early financing was limited‚ considering the company did not anticipate extensive expansions and franchising came from limited partnerships from associates‚ family and friends. However‚ in 1990‚ friends approached the three entrepreneurs and asked for a franchise of the Outback Australian theme. These franchises achieved huge success and the owners decided
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are made with special ingredients and the exact composition of these ingredients is an unknown secret and also a key of KFC’s special flavor. KFC was founded by Harland Sanders in 1930. Sanders was one of the first few who applied restaurant franchising concept into restaurants management. The first KFC franchise was opened in Utah in the early 1950s. KFC grew rapidly and Sanders found that the rapid growth made it difficult to manage. Thus‚ he sold the company to a group of investors in 1964 for
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franchises‚ including McDonald’s‚ Subway and H&R Block. Franchising & Licensing - What are they? and how can you benefit from them? (The document is also available in PDF format) By Ian Cockburn1 Almost everyone is familiar with the term franchising‚ or has at least had some contact with the products or services offered by franchises. What is franchising? How does it work? And why‚ over the last 10 to 20 years‚ has franchising become the fastest growing way of doing business in just about
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