P29 Q1 1. The marketing channel for Mary Kay cosmetics is called a direct selling channel. The company user a sales force of over 1000000 Independent Beauty Consultants around the world. These consultants are not employees of Mary Kay Corporation; they buy cosmetics from the company at a wholesale price and sell to end-users at a retail price. They maintain personal relationships with their end-user consumers and deliver product to them after it is ordered; it is a high-service purchasing relationship
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Mary Kay is a privately held company which is engaged in direct sales of skin and color cosmetics products The company operates in more than 35 countries . Its headquarters is in Dallas Texas. It employs more than 4500 people. The company generates more than $3‚000 million annually. Mary Kay is a privately held company and does not publish its financial statements. Strengths Mary Kay’s products are scientifically created and is approved by the FDA to clean‚ protect and enhance the skin. Product
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Kay Sunderland: Making the Grade at Attain Learning Q1. Describe Sunderland’s management and work style. What are her sources of power? Sunderland’s management style can be defined as formal‚ and efficient‚ always setting expectations at the outset of a project‚ tough but fair. She has a great strategic mind-set and provides insightful critiques and suggestions. Sunderland is not afraid to speak her mind and she pushed to develop the best product for the clients. On the other hand she is somewhat
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theories as you can to explain why the reward system adopted by Mary Kay works in China? a) Contingency Theory – Path Goal Theory or Goal Setting Theory Path Goal Theory is a contingency approach to leadership which under Mary Kay’s responsibility is to increase subordinates’ motivation by clarifying the behaviours necessary for task accomplishment and rewards. Under Path Goal Theory it must be formed by tangible award. Mary Kay increases her follower motivation by either (i) clarifying the
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If it’s an uncomfortable topic‚ Jackie Kay can make it sound beautiful. She builds up her poems with meters almost like music‚ only to make the twist at the end more dramatic. Her heritage and orphan past are incorporated in her work – they are personal experiences but Kay describes her images so well‚ it’s universal. She’s the speaker and uses her feelings and experiences to teach lessons on acceptance and pain. “Even the Trees” is a stanzaic poem made up of non-rhyming couplets. The steady flow
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Experiment ANALYSIS OF SODA ASH The CCLI Initiative Computers in Chemistry Laboratory Instruction LEARNING OBJECTIVES The objectives of this experiment are to . . . • understand the titration curve for a diprotic base. • use the titration curve to calculate the percent of Na2 CO3 in an unknown sample of soda ash. BACKGROUND Sodium carbonate is an important industrial chemical. It is used in the manufacture of soap‚ glass‚ paper and as a source of alkalinity‚ that is‚ as a
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Ash Wednesday‚ in the calendar of Western Christianity‚ is the first day of Lent and occurs 46 days before Easter. It is a moveable fast‚ falling on a different date each year because it is dependent on the date of Easter. It can occur as early as February 4 or as late as March 10. According to the canonical gospels of Matthew‚ Mark and Luke; Jesus spent 40 days fasting in the desert before the beginning of his public ministry‚ during which he endured temptation bySatan.[2][3] Ash Wednesday marks
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days to repent (Jonah 3:4)‚ and most importantly‚ prior to undertaking his ministry‚ Jesus spent forty days in wilderness praying and fasting (Matthew 4:2). -not including Sundays Sundays are celebratory so not included for “mourning” -Ash Wed-Holy Saturday Ash Wednesday cross on forehead. Day of Fast and abstinence (18-60) Fast; eat one meal‚ and snacks Abstinence; (14+) no meat but eggs are allowed (Daniel 10:1- 3) By giving up good things and denying them to ourselves we encourage
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McDonald’s Commercial JDZG http://www.youtube.com/watch?v=PmrTDZy3f2M In this advertisement‚ we see LeBron James coming with a McDonald’s bag to the basketball court. Dwight Howard‚ who is already playing basketball‚ asks him what’s in the bag. Dwight tells him he has a big mac and fries. Dwight asks LeBron to bet his lunch and he agrees to have a slam dunk competition. Dwight won but suddenly Larry Bird appears and takes the McDonald’s bag. This advertisement’s target audience is young
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Conclusion As we did the research for Apple Company‚ we could found out that Apple Company is well developed in a way of their products and services towards the users. Apple had innovated their products and taking the lead of the other company like Nokia‚ Sony Ericsson‚ LG and so on by its own touch screen hand phone technology selling on market to be one of the most influential in the share market of the nationwide. As to be seen‚ Apple focuses its strength on building up their branding power
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