Ocean Park‚ situated on the southern side of Hong Kong Island‚ is Hong Kong’s premier educational theme park. The current park covers more than 870‚000 square metres of land and features a diverse selection of world-class marine attractions‚ thrill rides and shows divided between three areas: Lowland‚ Headland and Tai Shue Wan. Operated by the Ocean Park Corporation‚ a statutory board‚ it is a not-for-profit organization that aims to provide elements of entertainment‚ education and conservation at
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The world-class Hong Kong Disneyland theme park and resort is a must-visit on any trip to Hong Kong. Located on scenic Lantau Island‚ Disneyland offers magical experiences for the whole family‚ ranging from Broadway-style shows such as Festival of the Lion King and The Golden Mickeys‚ to hilarious 3D movie and musical adventures at Mickey’s Philharmagic. There are also the signature Disney attractions‚ photo-taking with your favourite Disney friends‚ spectacular fireworks and a parade that is sure
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Semester 2‚ 2012/2013 Module Title: Branding-Ocean Park Module Code: BAM 3504 Date of submission: 14 May 2013 The Contents 1. Background of the brand 2. Strengths and weaknesses of the brand 3. How to make the brand strong 4. Brand elements 5. Brand positing 6. Marketing programs 7. Brand extension 8. Future branding strategy 9. Bibliography 10. List of references Background of the brand Ocean Park was officially opened in January 1977‚ situated
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An analysis of Ocean Park. Table of Contents 1. Introduction 2. Analysis of Ocean Park’s Environment 2.1 PEST Analysis 2.1.1 Political and legal issues 2.1.2 Economic condition and trends 2.1.3 Cultural and social values and trends 2.1.4 Technology Analysis 2.2 SWOT Analysis 3. Conclusion 4. Reference 5. Appendices 1. Introduction Hong Kong Ocean Park is considered as a one of world’s largest marine park‚ located on the south end of Hong
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SWOT Analysis Strengths Ocean Park is one of the icons of Hong Kong‚ popular with locals and tourists as well‚ with over 53% of the total visitation made by guests from China or overseas. The Park ranked the world’s seventh most popular amusement park. Its first theme park in Hong Kong with 30 years of history and is recognized as a homegrown people’s park. Ocean Park keeps animals and water creatures. Cable Car service offers breathtaking views of Hong Kong’s beautiful southern coast‚ Aberdeen
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Dolphins in the Ocean Park The main attraction at Hong Kong’s Ocean Park is a dolphin show with an earnest message about humans and animals living in harmony. Yet‚ David Wong of Hong Kong animal rights group Animal Earth says the shows are "detrimental to moral thinking." He also says that the very act of capturing the animals strips people of all respect that they may have for animals. There was an anti-dolphin show campaign by local animal rights groups in the summer of 2012. They wanted
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The Manila Ocean Park is an oceanarium in Manila‚ Philippines. It is owned by China Oceanis Philippines Inc.‚ a subsidiary of China Oceanis Inc.‚ a Singaporean-registered firm that has operated four oceanariums in China. It is located behind the Quirino Grandstand at Rizal Park. It opened on March 1‚ 2008. In terms of floor space‚ the 8‚000 square metres (86‚000 sq ft) oceanarium is larger than the Sentosa Underwater World oceanarium in Singapore‚ and features a 25-metre (82 ft) underwater acrylic
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in the organisation’s marketing program? 1.1 Introduction – Ocean Park’s mission and core values Ocean Park (“OP”) is the first theme park in Hong Kong and opened in 1977. It is a non-profit making organisation that aims to provide visitors a unique guest experience combining three elements of entertainment‚ education and conservation. With its long history and distinctive image‚ it has always been regarded as Hong Kong people’s park. To maximize attendance and improve financial performance‚ OP
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Chapter 3 Proposed Development Plan Vision: To be the best and most admired destination for travel & tourism‚ marine education‚ shopping and dining in the country‚ with its world-class‚ state-of-the-art marine themed park‚ premium shopping mall‚ elegant dining facilities and boutique hotel. To be the best company that provides highest customer and employee satisfaction. Mission: To provide Filipinos and foreign tourists a premium place that showcases the beautiful flora and marine
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Ocean Park vs. Hong Kong Disneyland History about Ocean Park Officially opened on 10th Jan 1977 by the Governor of Hong Kong‚ Sir Murray MacLehose‚ the Ocean Park was constructed with HK$150million funded from the racing profits earned from the Hong Kong Jockey Club while the land was given free by the Hong Kong Government. It is located in Wong Chuk Hang and Nam Long Shan in the Southern District of Hong Kong. The park has won several awards‚ including The World ’s Seventh Most Popular Amusement
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