and Lifestyle 11 7.0 Post Purchase Evaluation 12 8.0 Conclusion 12 - 13 9.0 Bibliography and References 14 ------------------------------------------------- 1.0 Introduction Pepsi was first introduced as "Brad ’s Drink" in New Bern‚ North Carolina‚ United States‚ in 1898 by Caleb Bradham‚ who made it at his home where the drink was sold. It was later labeled Pepsi Cola‚ named after the digestive enzyme pepsin and kola nuts used in the recipe
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A REPORT ON BRAND EQUITY OF Submitted by: Amrapali Singh (11) Ankush Redhu (16) Anup Sharma (18) Atul Kumar Singh (27) Devanshu Mehta (36) Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India‚ Pepsi is ubiquitous on just about every social occasion. In 1886‚ the US Caleb Bradman‚ a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟s
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Strategic Brand Management Assignment 2 - Top Global Brands PEPSI Submitted By: Archit Kumar Singh (91127) Dinesh Joshi (91131) FMG 18 C Q1 What were the factors that enabled the brand to flourish from launch to the current period and build brand equity? You might wish to examine marketing mix elements and brand resonance model critically in this context. Ans: Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. The drink was first made in the 1890s
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to the Pepsi brand The following essay will offer information on the world famous brand of Pepsi-Cola and give insight on the history of the brand‚ why it has become so successful as well as provide information and statistics on the brand. Pepsi as a brand has been highly successful in the food and beverage industry‚ this essay will give insight into how the brand was able to keep up with the social and economic conditions of its consumers as well as discuss why Pepsi is a healthy brand and lives
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1|Page Pepsi Brand Tracker (Project2 Part2 Brand Equity Measurement) PRAXIS BUSINESS SCHOOl A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL 2|Page Executive Summary The objective of this project was to find out the brand equity of Pepsi . The parameters which enabled us to arrive at
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brBRANDS List some of your favorite brands in: * Cars * Perfumes/Lotion * Electronic Devices * Cereal * Fast food Restaurant * Shoes/Sneakers * Drinks (alcoholic or non-alcoholic) 1. Are they international or international brands? 2. What image and qualities does each one have? 3. Do these products have anything in common? Ex. High price‚ quality‚ 4. How loyal are you to the brands that you have chosen? 5. If you don’t buy branded goods‚ explain
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insightful. 1. Interbrand Names 100 Best Global Brands http://www.marketingpilgrim.com/2010/09/interbrand-names-100-best-global-brands.html 2. What P&G Taught Me About Brands http://maxbrandequity.com/Documents/What%20PG%20taught%20me%20about%20Brands.pdf 3. The Power of Brand Equity http://www.thinkingleaders.com/archives/964 Questions: Write what you believe are the current global brand positionings for Coke and Pepsi (the brands‚ not the companies)? Few other companies in the
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A BETTER BRAND IMAGE: A CASE OF COLA RIVALS IN THE PAKISTANI CONTEXT | Consumer Behavior – Research Paper | | | 12/29/2009 | Asma Shamshad – Junaid Manzoor – Sidra Manzoor – Warda Zubair – Zafar A. Khan CONTENTS Table of Contents Introduction to Cola Companies4 Company Profile – PepsiCo Inc.4 Company Profile – Coca Cola Company4 Introduction to Cola Wars5 Early battles leading to new Coke5 Introducing a new flavor6 Battle shifts to International Markets6 Pepsi troubles
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School of Business Economics and Management Course: Introduction to Marketing Team Project: Marketing Plan For Pepsi For 2013 Team Members: Tamara Popovska Shkurte Lamallari Milorad Stojanov Panche Damjanski Fall 2012 Contents 1 - EXECUTIVE SUMMARY 4 2 – SITUATION ANALYSIS 5 2.1 SWOT 6 2.1.1 STRENGTHS
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Coca-Cola versus Pepsi-Cola: Competitive Strategies Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years‚ and has also been each other’s biggest competitor. Coke was created in 1885 by John Stith Pemberton‚ a pharmacist‚ and was initially made as a tonic (Smith‚ 2012). In the beginning‚ Coke had cocaine in it‚ which was to fight depression and also make consumers addicted to the drink. In 1904‚ the Food and Drug Administration eliminated the use of cocaine
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