Neutral consultancy for Nile Breweries Abstract Research proposal for the market research about Nile Special in the Dutch market. Table of Contents Introduction and research background We are five IBMS students who are learning to conduct a proper market research during the course Introduction to Market Research (IMR). In the IMR project we focus on the macro- and microenvironment of
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Blue Nile‚ Inc. “Stuck in the middle” of the diamond engagement ring market Vision and Mission “Blue Nile’s vision is to educate its customer base so that customers can make an informed‚ confident decision no matter what event they are celebrating. It wants to make the entire diamond-buying process easy and hassle-free. In addition‚ an important part of Blue Nile’s vision as CEO Diane Irvine said in a recent webinar with Kaihan Krippendorf‚ is for the company to be seen as the “smart”
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1. How strong are the competitive forces confronting Blue Nile and other online jewelers? Which one of the five competitive forces is the strongest? Do five-forces analysis to support your answer. * Threat of new competition: Barrier to entry is moderate due to high capital requirements for technology and software application needs to ensure a customer/user friendly online purchasing experience. But I believe this will be offset by the industry profitability attractiveness to new competitors
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Question 1. What are some key factors in diamond retailing? How do Blue Nile‚ Zales‚ and Tiffany compare on those dimensions? All the companies involved in the diamond market want to have a big share of that market. And‚ the bigger the share‚ the company makes bigger revenue. It is very interesting that all three companies (even though they are in the same ‘business’) have different approaches in ‘taking market share’. An important fact is that the companies have a different clientele. The
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Nile Perch in Lake Victoria By Andrew .m Introduction Lake Victoria is largest lake in Africa‚ seventh largest in the world by volume. And second largest freshwater lake in the world. The lake is surrounded by three different country’s Tanzania‚ Uganda and Kenya. Figure 1 depicts Lake Victoria and the surrounding countries. All three countries share the lake and its resources‚ but one of the biggest issues is that the governing laws involving the resources and the lake regulations
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1. How strong are the competitive forces confronting Blue Nile and other online retail jewelers? Which one of the five competitive forces is the strongest? Do a five-forces analysis to support your answer. The companies that are competing in this industry are Blue Nile‚ Zales‚ Tiffany ’s‚ Online Jewelry Stores (Diamonds.com‚ etc…)‚ and Local Jewelers. The Rivalry among the competing sellers is strong because there are many competitors and they are basically offering the same product. Also‚ the
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The Nile crocodile (Crocodylus niloticus) is Africa’s largest crocodilian species and can reach a maximum size of 6 meters (Fergusson. R.A. 2010) and weigh up to 730 kilograms. However‚ the average C.niloticus grows to roughly 5 meters in length and weighs approximately 225 kilograms. Crocodiles are sexually dimorphic and so the male Nile crocodile grows up to 30% larger than the female. The largest accurately measured male C.niloticus‚ killed in Tanzania‚ measured an incredible 6.45 meters long
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Blue Nile 5 Forces Moderate threat of new entrants Low bargaining power of suppliers High bargaining power of consumers Low threat of substitute products Intense rivalry-competes with not only online retailers‚ but also stores PEST D Political/legal- Economic- Sociocultural o better perception of online shopping‚ easy‚ non-intimidating shopping for men‚ people want things really quickly and jewelry stores take forever bc they don’t do
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Blue Nile Inc.; Case Analyst Blue Nile was founded in 1999 and today‚ it is one of the largest online retailers of diamonds. In addition to selling diamonds‚ it also offers platinum‚ gold‚ peral‚ and sterling silver jewelry. It is headquartered in Seattle‚ Washington and it operates in 25 countries‚ offering products through its United States‚ Canada and the United Kingdom Websites. The Company is public traded on the NASDAQ stock exchange and has received several rewards for its service price
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process for Egypt? Egypt has a strong rich history. Especially as a culture. Egypt is home to the most famous historic sites in the world. The Pyramids in Egypt tell a story of their past. The wealth they held and the power they contained. The Nile river is a great example of their power and their value to the rest of the world. The Nile and Egypt itself were huge trading places for as long as people can remember. The British have been transporting cargo there for generations. Egypt made the connection
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