Introduction: "Marketing is marketing‚ irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries‚ perhaps the differences are in fact more marked? Intends to spark
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Involvement) LEARNING OBJECTIVES (TOPIC 3) After completion of this topic‚ you will be able to: 1. Describe the main ethical theories and apply it to business scenarios © iStockphoto.com/Dan Bachman ETHICAL THEORIES Three periods in history of ethics Greek period (500 BC-AD 500) • The man who performed his duties as a citizen = good man • Greeks – “Man is the measure of all things” – he decides for himself what is right and wrong • Socrates‚ Plato and Aristotle emphasised the need and importance
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The Hong Kong Polytechnic University MM2711 Introduction to Marketing Individual Assignment on Marketing Ethics Student Name: Ching Hong Yan‚ Shirley Student ID: 12082678D Study Programme: BBA (Financial Services) Year 1 Tutorial Group: TUT004 (Wed 13:30) Introduction In recent years‚ marketing ethics has been much more in our concerns as the marketing activities often create some ethical dilemmas due to the conflicts of interests. With the assistance of moral principles and values
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Submit first draft through Turnitin to check for plagiarism No need for a hard copy 5000-6000 words 1. Identify the facts that might give rise to ethical issues 2. Stakeholders that you would talk to in the task - you are the chief ethics officer (CEO) - describe company that you’re working in - IT related. As a CEO‚ come out with guidelines about the ethical use according to the scenario 3. any laws (maltese laws)‚ if the scenario is not covered in laws (use laws of an EU country or
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References: Trevino‚ L.K.‚ & Nelson‚ K.A. (2011). Managing business ethics: Straight talk about how to do it right (5th ed.). Hoboken‚ NJ: Wiley.
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Ethics in Business BUS670: Legal Environment Instructor: Leah Westerman November 25‚ 2013 Introduction Ethics means different things to different people‚ but basically it is all about being wrong and right. In business making ethical decisions should always be considered first‚ as well as the law. Culture is important within any company. It involves your perception of attitudes‚ values‚ and standards of conduct within a business. Ethical situations arise every day in business
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Ethics Issues Name University of Phoenix MGT 216 Instructor Date Ethics Issue Bateman & Snell (2008) states that business ethics “comprises the moral principles and standards that guide in the world business” (p. 181). In today’s business world‚ all organizations have a legal responsibility to obey local‚ federal‚ state‚ and international laws. Additionally‚ every organization has the ethical responsibility to meet the social expectations that are not translated in laws. Finally‚ every
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role of emotions in the pursuit of knowledge? To what extent does emotions help or hinder our acquisition of knowledge? What impact does emotion have on our gathering of knowledge and on the knowledge we gather? Key Terms to be Defined and Discussed The key idea of the question is to examine what role emotions play in the pursuit of knowledge. •Emotions as an obstacle to knowledge •Emotions as a source of knowledge •You can also examine the role of intuition in the pursuit of knowledge
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Summary Case : “Ethics : A Basic Framework” Business ethics are basic moral principles that guide both people and companies behaviour in business world. Ethics in business are important because it has important implication for company’s function as an organization‚ ability to manage risk‚ and company reputation in marketplace. Ethcis become important in make company reputation because market participants are often make ethcial judgement about the company and some will even be rewarded or punished
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to protect the company from a law suit I thought it was best to let him go as well. It was more important for me to think of what would be best for the company as a whole using Utilitarian ethics which focuses on the greater good for the greatest number of people in the company as well as Consequentialist Ethics which focuses on the consequences of a decision or action. I had to think about how other employee’s would react if this situation was taken lightly‚ as
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