IJMBS Vol. 2‚ ISSue 1‚ Jan. - March 2012 ISSN : 2230-9519 (Online) | ISSN : 2231-2463 (Print) Green Marketing-is Not Just a Catchphrase: It is Marketing 1 1‚2‚3 School of Business Management‚ 3 Controller of Examination‚ IFTM Univ.‚ Moradabad‚ UP‚ India “Green Marketing” refers to holistic marketing concept wherein the production‚ marketing consumption an disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications
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Green revolution within reach People need energy all the time. Not only electricity is in great demand to make houses and other building operate but we need fossil fuels to use wide range of transportation. According to estimates‚ unrenewable sources will run out in the forseeable future. Scientists predict that we will be able to exploit coal for about two hundred and twenty years‚ natural gas about sixty years and oil will run out in forty years1. They also suggest the shift from fossil-fuel-consuming
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concerns on how to make this a better place to live. One of the biggest issues is our energy and power sources. Green energy is a term used for sources of power and energy that are environmentally friendly. Basically this includes anything that is renewable energy. Renewable energy is considered energy that is constantly being replaced such as wood‚ vegetable matter‚ and trash. Green energy ’s main focus is to use sources that can cut down on pollution. Some of these sources of power and energy
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Environmental policy in the hotel sector: “green” strategy or stratagem? Margaret Brown Lecturer in Accounting‚ School of Food & Accommodation Management‚ Duncan of Jordanstone College‚ University of Dundee‚ Scotland‚ UK Illustrates alternative “green” strategies to indicate possible reactions of the hotel sector to the environmental issue and the extent of the “greening” process on the control system. Discusses the results of a questionnaire survey into the environmental standing of an hotel
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Green Technologies Green technology‚ also known as environmental or clean technology‚ minimizes impacts on the environment and natural resources. It’s based on concepts such as conserving water and energy‚ reducing waste and pollution‚ harnessing renewable energy sources‚ finding ways to reuse materials‚ and developing less polluting technologies. Green technology is everywhere these days; in the news‚ politics‚ fashion‚ and of course technology. Green Technology is becoming so widespread
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Green Computing: An approach towards e-waste reduction & energy management Sugandha Arora1 ‚Mr. Kaushik R.Roy * 1College of Engineering ‚ Roorkee‚ India 1Email: sughsarora@gmail.com * College of Engineering ‚ Roorkee‚ India *Email: kaushik.roy@rediffmail.com Abstract—Green computing is an innovative and emerging technology that aims at reducing carbon footprint. Just as walking on sand leaves a footprint‚ almost all our
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Assessment of Green Marketing in Lebanon By Eva Hajo and Hussin Hejase* Green marketing is a global term which indicates marketing eco-friendly products. As per Mr. J. Polonsky (1994)‚ green marketing can be defined as‚ “All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying of these needs and wants occur with minimal detrimental input on the national environment.” According to the American Marketing Association‚ green marketing
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The Green Supply Chain: Fad or Sound Business Practice? (The Hospitality Industry Specifics) Shelagh Kelley BUA 542 MB18 – Operations & Logistics Management Carl Kooyoomjian April 16‚ 2013 During the early 1990’s there was an increasing concern for the environment. Consumers began looking at companies that were known for hurting the environment and at that time‚ only those companies were targeted. Today‚ more consumers have been educated
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Introduction For restaurant operators‚ healthy dining has been a big focus for many years. Now “going green” and socially responsible marketing are key points of emphasis for restaurateurs and consumers alike. In a recent study published in USA Today‚ more than 30 percent of respondents said they “would be willing to sacrifice a percentage of their salary in order to work for an environmentally friendly company” (Brooks‚ 2009). Organic and sustainable product sales have more than doubled since 2000
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Discuss appropriate ‘green’ strategies that can be implemented in supply chains and analyse the impact on all supply chain members Warinee Prapai Submission Date: Friday‚ 21 April 2006 Unit of Study: TPTM6170‚ Strategy and Supply Chain Management Degree Enrolled In: Master of International Business (MIB) and Master of Logistics Management (MLM) Student No: 305044575 TABLE OF CONTENTS 1 INTRODUCTION 1 2 GREEN STRATEGIES AND LEAN STRATEGIES 1
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