Making China Beautiful: Shiseido and the China Market Strategy Case Study Fall Term 2012 Names: Carsten Eichhöfer‚ Lara Fries‚ Gregor Grebe‚ Luise Hoffmann Submitted to: Prof. Amit Karna‚ PhD; Prof. Klaus Uhlenbrock‚ PhD Submission Date: November 11th‚ 2012 * Table of Contents List of Abbreviations i List of Figures ii 1 Introduction 1 2 Case Analysis Shiseido 1 2.1 Shiseido’s International Expansion Strategy 1 2.2 Shiseido’s Global Advancement
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Problem Statement What marketing strategy should Shiseido pursue that will appeal to the cultural‚ social‚ personal and psychological characteristics of American consumers and therefore increase the company’s share in the US market? Target Market Adult American women belonging to the high-income earning class Areas for Consideration Strengths: Shiseido is the largest cosmetic manufacturers in Japan Shiseido already has a long history and a well-established image in Japan Weaknesses: The company holds
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hospital to establish Shiseido‚ Japan’s first Western-style pharmacy in the Ginza district of Tokyo. Concerned about the inferior medications then available to the public‚ he aspired to separate medical care and pharmaceutical dispensing in Japan. Shiseido’s first president‚ Shinzo Fukuhara‚ led Shiseido into the cosmetics business in 1897. The only cosmetics sold in Japan at that time‚ powder and lipstick‚ were simply for altering appearance. Dissatisfied with the status quo‚ Shiseido brought a fresh
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Mission‚ Values and Way ···································· Shiseido s Value Portfolio ··········································· Message from the President & CEO ························· Shiseido Snapshot Business Overview ············································· Overview of Results ············································ Major Events of the Year Ended March 2012 ··· An Interview with the President & CEO ··················· Shiseido s Next Era Has Begun ································· Review
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Coming to Conclusions The conclusion of an essay is a key factor of the overall effectiveness of an essay. Often seen as a brief summary of the paper‚ the conclusion frequently revisits the thesis of the paper‚ sometimes repeating lines or words from the introduction verbatim. This almost textbook-like format can be effective but is by no means the only option there is when a writer concludes an essay. In fact‚ the title of “the conclusion” can be quite misleading. Many types of conclusions do not
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HINTS FOR WRITING A CONCLUSION Hint #1 Conclusion Words - Sometimes “conclusion” words like these will help you write the conclusion of an essay. Most of the time‚ using the word or phrase in the middle of a sentence is better than making it the first word of the conclusion. in fact in conclusion for these reasons as a result of in effect Hint #2 altogether indeed surely clearly to sum up overall truly all in all due to obviously definitely ultimately thus in effect consequently Four Strategies
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JUMPING TO CONCLUSIONS IS WRONG People in today’s society tend to jump to the wrong conclusions about others. Jumping to the wrong conclusions can be very hurt full to other people. In my opinion I think that people should stop jumping to conclusions and take the time to get to know someone. . These are the three main ones that I see the most are peoples appearance‚ race and religion‚ location. People are often jumping to the wrong conclusions about someone’s appearance. They would see a person
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Writing a Conclusion Paragraph for your Social Studies/Language Arts Research Paper “BASIC” MANDATORY REQUIREMENTS: must BEGIN with a restated thesis statement that clearly restates the 3 subtopics discussed in your paper. (This is your FIRST sentence.) NEVER introduces new details that haven’t been discussed already o You don’t want frustrate your readers by mentioning some new statistic or fact that you aren’t going to thoroughly explain. Your readers shouldn’t have more unanswered questions
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Marcel Pagnol- Le Chateaux de ma mere Discuss the reasons for the sudden change in the conclusion of the book “ Le chateaux de ma mere” by Marcel Pagnol is a memorable‚ enjoyable text in which the story takes an abrupt turn at the conclusion of the book. Pagnol utilises the majority of the text to develop the story of months and a series of events‚ however he majestically creates a sudden change in the final components of the book which span a period of decades. It is not solely the series
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Shiseido‚ a Japanese based company integrated with America’s technology and business methodology. The name Shiseido derives from a Chinese expression meaning “praise the virtues of the earth which nurtures new life and brings forth significant values”. In line with this expression‚ their founding spirit of “serving their customers and contributing to society by integrating all things on Earth to create new value” lives on in their corporate mission of “identifying new‚ richer sources of value and
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