Forces Apple has an excellent reputation as one of the best technology companies worldwide‚ remained loyal to its customers in designing their products. Apple’s power means not only attract new customers but also retain existing ones with new products and services‚ which offers the company the opportunity to extend their products. Currently‚ Apple is the only company licensed to manufacture the computers running the Mac operating system Apple systems continue to be a force for the company since the
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History and Background Apple Computer Inc.‚ what is common day known as Apple Inc.‚ was established on April 1st‚ 1976 by Steve Jobs‚ Steve Wozniak and Ronald Wayne. Two weeks later Wayne sold his company shares back to Jobs and Wozniak for $800. Apple Computer Inc. then became incorporated‚ without Ronald Wayne‚ on January 3‚ 1977. The first product Jobs and Wozniak created was the Apple I. Steve Jobs used his parents’ garage as a workplace to manufacture this product. The finished product
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Introduction Apple Inc. was incorporated in 1977‚ and is engaged in designing‚ manufacturing and marketing mobile communication and media devices‚ personal computers‚ and portable digital music players. Today‚ Apple ranks 75 on the Forbes Global 2000 list of Companies‚ and is a leader in the technology industry (Forbes). Apple values innovation and creativity‚ and is constantly looking to employ people with these qualities in all segments of their company‚ from the executive office to their Software
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To: - Senior Manager of Apple Date: - 13th December 2011 From: - Lauren Report: - Management Issue at Apple Introduction The following report is being composed due to a request being received from the senior manager of Apple. The aim of this specific document is to identify a key management issue within the company of Apple that may affect their future production and success. Once the management issue have been acknowledged the report will go onto state the findings
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Introduction to the company Apple Inc. (Apple)‚ is a multinational corporation that creates consumer electronics‚ personal computers‚ computer software‚ and commercial servers‚ and is a digital distributor of media content. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on 1st April‚ 1976‚ with the release of the Apple I‚ and incorporated the company on 3rd January‚ 1977 in Cupertino‚ California. Apple Inc. designs‚ manufactures‚ and markets mobile communication gadgets
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corporation‚ Apple is a company that was founded on April 1st‚ 1976‚ and incorporated on January 3rd‚ 1977. It is ranked second in the’ top 100 Best Global Brands’‚ after the well-known and worldwide company Coca Cola. In this case‚ Apple indulges and takes in its biggest increase in brand value with an astonishing 129%. It is no surprise that Apple have been so successful due to the technology and innovative ideas of Steve Jobs. He has already set the idea towards consumers that the Apple Products
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Table of Contents Table of Contents i-ii Executive Summary iii 1. Background of Apple Inc. P.1 2. Apple Inc.’s Brand Development Decision 1. Brand Identity 1. Salience dimension P.2 2. Brand Meaning 1. Performance dimension P.2-3 2. Imagery dimension P.4 3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix
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History Apple computer was founded on April 1st‚ 1976 by Steven Jobs‚ Steven Wozniak‚ and Ronald Wayne. Prior to the Apple’s beginnings‚Jobs had worked at Hewlett-Packard and the video game company Atari Inc. Wozniak also worked at HP where the two first met in 1972. It was Jobs who told his future partner about his idea of personal computers. The two began their journey in 1975 while working on the Apple I in Job’s bedroom. Wozniak later admitted that the project was more of a hobby than a business
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Apple Ipad’s carefully choreographed PR Campaign: Rumors for close to two years about an Apple tablet device. Little tidbits‚ like filings for obvious Apple-style names like iTablet‚ left sitting for reporters to pick up‚ but with no direct trace back to Apple‚ which increased curiosity and coverage. Rumors about which content companies were partnering with Apple started to arise‚ and such rumors are often a result of Apple’s own planting. The press started finding details about a
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Apple Inc. v/s. Samsung Electronics Co. Ltd CONTENTS • INRODUCTION • Origin • South Korean lawsuit • Japan lawsuits • German courts • French and Italian courts • Dutch courts • Australian courts • British courts • U.S. courts • First US Trial • US verdict • Injunction of US sales during first trial • First trial appeal • Second US Trial • Controversy
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