“Our history is a story of growth powered by ideas and values. Products‚ brands and profits followed in their wake. And while we will change to meet the challenges of our times‚ our values will not.” Harish Manwani (Chairman) Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company (FMCG) with a heritage of over 75 years in India and touches the lives of two out of three Indians. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents
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Gamut CREAM BATHING BAR GENTLE EXFOLIATING BATHING BAR FRESH MOISTURE BATHING BAR Packaging Color Palette D3D4CE CCB754 0C1A57 89C2DA 3D7AA8 161E6B 78AE5A Marketing Parent Company Category Sector Tagline/ Slogan USP HUL (Unilever) Personal Health Care – Soap FMCG Everyday Moisture is the key to beautiful skin Deep Moisturizer for Dry Skin STP Segment Target Group Personal Health Care – Soap ‚ Hair Care &Deodorants Targets women of all ages‚ shapes & sizes Dove is committed
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women…………..………………………………………….. 7 Inclusive Business………………………………………………………………8 Conclusion……………………………………………………………………...8 Reference List………………….………………...……………………………. 9 Independent Auditor’s Report On this report‚ I will directly observe Corporation Social Responsibilities (CSR) practice of Unilever. Unilever‚ one of the largest corporation in the world with more than 400 brands. This auditor report is written base on Unilever Sustainable Living Plan 2013‚ some other articles which will be presented
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Introduction Unilever is a multi-national corporation‚ formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever employs nearly 180‚000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam‚ Netherlands and Unilever PLC in London‚ England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
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Analysis of the detergent powder Surf Excel (a famous product and famous brand of Hindustan Unilever Limited.) Assignment Submitted By‚ Assignment Submitted To‚ 1 Assignment Submitted By _______________ Index S.No Page No 1 About the product 3 2 About the company 6 3 SWOT Analysis 6 3.1 Strengths 10 3.2 Weakness 14 3.3 Opportunities 16 3.4 Threats 18 4 2 Particulars Conclusion 20 Assignment Submitted By _______________ About the product Surf Excel‚ launched in 1954
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Acknowledgement First of all‚ we would like to thank our parents who have always been there as our strength‚ allowing us to stay in university so that we can work efficiently. We are grateful for their co-operation and support. We especially like to thank venerated Ma’am Naseem Bukhari for her support and precious time she has given us. We would also like to thank our esteemed seniors who were there all the time helping us and solving our problems. We owe a lot to the administration of IBA.
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Note : Not Available Organization : Unilever Group Industry : FMCG Countries : UK‚ The Netherlands Abstract: The case examines how Anglo-Dutch retail giant Unilever Group used innovations in packaging to differentiate its products. It explains how Unilever used packaging as a marketing tool to launch‚ relaunch‚ reposition and increase demand for its products and attract new customers. Several instances where innovative packaging helped Unilever increase revenues of its products are
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TASK 1 During my work I will use the example of “Unilever” as a basis of my research. Unilever is a British–Dutch multinational consumer goods company with headquarters in Rotterdam and London. Its products include food‚ beverages‚ cleaning agents and personal care products. Its products are available in around 190 countries. The company owns approximately 400 brands‚ but focuses only on the 14 of them with sales of over 1 billion euro. Those brands are Axe(Lynx)‚ Lipton‚ Dove‚ Magnum‚ Knorr‚ Lux
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is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sunsilk shampoos‚ conditioners and other hair care products are sold in 69 countries worldwide. Unilever Pakistan History By far the largest consumer products company in Pakistan‚ UPL is a part of the consumer products giant Unilever. UPL was established some fifty years ago in the then newly created
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Marketing Plan Wall’s Magnum MARKETING PLAN WALLS “MAGNUM” EXECUTIVE SUMMARY I am from Group I and my aim is to develop a Strategic Marketing Plan for one year ahead for one brand of Unilever Company‚ Magnum Ice Cream. Unilever is the British/Dutch jointly owned multinational consumer goods manufacturer. The Mission statement declared to give a clear picture and guide a global marketing plan for Magnum Ice Cream. The paper will assess the changes taking place in the company’s environment
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