VIRAJ TAMHANE _____________________________________________________________________________________________ HINDUSTAN UNILEVER LIMITED Meeting Everyday Needs of People Everywhere _____________________________________________________________________________________________ CORPORATE SOCIAL RESPONSIBILITY (CSR) Corporate Social Responsibility (CSR) in Hindustan Unilever Limited (HUL) is rooted in its Corporate Purpose - the belief that "to succeed requires the highest standards of corporate
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successful. There are many different aspects of it: popularity of brand‚ high income‚ being a leader. But why some brands became successful and others did not? I want to show few important aspects to become successful on example of “Dove” brand ( part of Unilever company). In 2004 “Dove” revealed the results of global discussion about how women physically perceive their look. The study was based on data collected from a global survey of 3‚200 women. It was their first step to become successful‚ they
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Since 2004 when a study showed that only 2% of women believed they were beautiful Dove has has been rallying females up and promoting the idea of real beauty and that they are worth so much more than their appearance. So why is it that they continuously advertise the idea of beauty‚ through recent promotional videos it is evident that Dove still hold a standard for beauty‚ The Dove Real Beauty campaign targets girls from ages nine all the way to the elderly. One may think that they are offering
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contrasts with with durable goods or major appliances such as kitchen appliances‚ which are generally replaced over a period of several years. Global leaders in the FMCG segment are Anheuser-Busch InBev‚ Nestlé‚ ITC‚ Hindustan Unilever Limited‚ Reckitt Benckiser‚ Unilever‚ Procter & Gamble‚ L’Oréal‚ Coca-Cola‚ Carlsberg‚ Kleenex‚ General Mills‚ Pepsi‚ Gillette etc. Companies that work with FMCG are the companies that will always stay strong during financial and economical dips because because
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CATEGORY- SOAP COMPANY- HINDUSTAN UNILEVER LIMITED BRAND- DOVE SUBMITTED TO: Dr. H. GAYATHRI SUBMITTED BY: (SECTION – A‚ Group-6) TABLE OF CONTENTS 1. INDUSTRY 3 1.1. INDUSTRY OVERVIEW: 3 1.2. MARKET PLAYERS UNDER FMCG IN INDIA: 2 1.3. MARKET SIZE: 3 1.4. FMCG GROWTH LADDER AND FUTURE OUTLOOK: 3 2. SOAP INDUSTRY IN INDIA 3 3. HINDUSTAN UNILEVER LIMITED 4 3.1 HISTORY AND INTRODUCTION: 4 4. DOVE 6 4.1 OVERVIEW OF DOVE:
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UNILEVER’S “REAL BEAUTY” CAMPAIGN FOR DOVE Ashish Daga Pramod Heballi H.P. Panda Megha Khamparia Sangeeta Dass Wasim Mukkaram INTRODUCTION OF UNILEVER Anglo-Dutch company. Formed in the year 1930 by the merger of “British soap makers lever brothers” and “Dutch margarine producer union” in Rotterdam. Leading manufacturer & marketer of foods beverages‚ personal care products. Famous brands are knor‚surf‚vaseline‚sunsilk‚lux lifeboy etc. Unilever’s "Real Beauty" campaign for Dove
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Introduction Defining FMCG Industry Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also
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Product Innovation INDIA Many multinational companies have realised that they need to tailor their products to local conditions to be successful in India. Bhakti Chuganee reports on their experiences. MADE FOR W hen the American cereal manufacturer‚ Kellogg’s‚ entered the Indian market in 1994 and launched its breakfast cereal here‚ it presumed that the Indian market would be a cakewalk. And why not? Kellogg’s was a well known global brand needing no introduction. However‚ Kellogg’s
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Case study questions Unless otherwise stated‚ all questions pertain specifically to the case study time period and do not require students to present current material. However‚ current knowledge is helpful in understanding the aftermath of a case and may be used in the class discussions after a case has been presented. Week One Video: Ben and Jerry’s Ice-cream Wars 1. What was Ben and Jerry’s ‘strategy’ in the video? 2. What stimulated the strategy? 3. Was it planned
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increasing due to decline in excise duty‚ which was 120% in 1993 to 30% currently. Hindustan Unilever Ltd led hair care sales in 2010‚ with a 19% value share‚ followed by Dabur India Ltd India‚ Marico Ltd and Procter & Gamble Home Products Ltd India. These four companies accounted for almost 49% of value‚ by virtue of their strong brands in shampoos and conditioners. Consumer goods giant Hindustan Unilever today said it is looking at cornering over 13% of the shampoo market next fiscal with its leading
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