Chapter 4 Case Study “Google In China” 1. What philosophical principle did Google’s managers adopt when deciding that the benefits of operating in China outweighed the cost? When deciding whether or not to operate in China‚ a utilitarian approach was clearly adopted. “Utilitarian approaches to ethics hold that the moral worth of actions or practices is determined by their consequences” (Hill‚ 2009‚ p. 144). In 2002‚ Google was unexpectedly blocked by the Chinese for two weeks. When it was finally
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Working of Web Search Engines It is no longer difficult to find and extract information from different sources. Internet‚ i.e. world wide web is one such place wherein you can get numerous information and you can find everything you want. Computer experts have made it easier for you to gather and find information. You don’t need to know the web address for everything you need to find but rather you can make use of search engines‚ like Google. Search engines are nothing but special software codes
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Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly. Search engines have many capabilities from using key words or phrases to find what you are looking for to using general statements to browse the
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Google Branding Strategy The “don’t be evil” Google enjoys an immaculate branding strategy which has proven to be one of the most brilliant and effective branding strategies ever witnessed. Google has an unsullied image that sparkles cleaner than Coca Cola‚ Pepsi‚ Ford‚ Gap and AT&T combined. Just a few months back‚ Google beat out Starbucks‚ Apple Computer‚ and Coca Cola to claim BrandChannel.com’s Brand of the Year title. A recent study by Brand Keys revealed the obvious: Google is #1 of all
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Why did many governments appear threatened by Google? How did they counter this threat? Discuss each country separately. Many governments appeared threatened by Google because they feared that by allowing the American-based company into their country it would dilute their nation’s culture. France took a very aggressive approach in trying to deter Google’s presence in their nation by developing their own‚ government-funded search engine called Quaero. The idea behind Quaero was to create
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Google Inc. was founded in 1998 by two Stanford University graduate students collaborating to create a new search engine. Today‚ Google employs over 19‚000 people‚ has become the most widely used search engine in the world and now offers e-mail‚ mapping‚ video sharing and social networking services‚ just to name a few. The company’s success is notable‚ but not just for its financial growth‚ in 2007 Google was listed as the number one company to work for by Fortune 5 magazine (http://money.cnn.
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Abstract In this paper‚ we present Google‚ a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext. Google is designed to crawl and index the Web efficiently and produce much more satisfying search results than existing systems. The prototype with a full text and hyperlink database of at least 24 million pages is available at http://google.stanford.edu/ To engineer a search engine is a challenging task. Search engines index tens to hundreds of
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Technology Jerome Greene CM102 Ms. Aboosi Kaplan The world has changed a lot the last 20 years with the development of computers‚ smart phones‚ and tablets. Let’s take kids for instance. When I was a kid we were always outside running playing with our friends. If we wanted to talk to are friends we got up and went and found where they were hanging out. Today everyone is connected through the internet if a kid wants to talk to his friend he just gets on Facebook and sends him a message
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Case 1: The Bribery Scandal at Siemens AG Background: In 2006‚ a Germany company‚ Siemens was caught in a scandal for bribing employees with other companies to get contracts. Some of the executive board members and employees have been charged and the company fined for 30 million euro. This scandal shocked many people and started to look the issues of bribery amount business. Siemens formed in 1847‚ it is one of the world’s most important companies and Europe’s largest technology conglomerates
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Sample Case Analysis – Google 22-BA-5080-002 Summer Semester‚ 2013 SUMMARY One of the major drivers of future success for both Google and Microsoft is the ability of both companies to use software applications to “drive eyeballs” to advertisers. Each company is positioned differently in this regard. Microsoft has a sizable‚ mature installed base of app users‚ but the company’s business model is currently focused on selling these apps as a consumer product to users‚ rather than on advertising
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