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    Abstract This paper proves the hypothesis of marketing: - Related diversification is a more successful strategy for growth among firms than unrelated diversification. It explains the concept of diversification‚ the rationale of diversification‚ types of diversification‚ diversification strategies‚ and dimensions of diversification. This paper analyses the given hypothesis using various examples and reaches a conclusion. Keywords Related‚ unrelated‚ diversifact‚ diversification‚ diversifame‚ diversifad

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    Amul Taste of India

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    by a quality control expert in Anand. Variants‚ all meaning "priceless"‚ are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter‚ Amul Milk Powder‚ Amul Ghee‚ Amulspray‚ Amul Cheese‚ Amul Chocolates‚ Amul Shrikhand‚ Amul Ice cream‚ Nutramul‚ Amul Milk and Amulya have made Amul a leading food brand in India. (Turnover: Rs. 67.11 billion in 2008-09). Today Amul is a symbol of many things. Of high-quality products sold at reasonable prices. Of

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    1.What is the company’s strategy with regard to business development in emerging markets? Does this strategy make sense? From the NESTLE : GLOBAL STRATEGY case‚ it can be seen that Nestle generally operates worldwide with the strategy of customization rather than globalization. It moves into consumer markets by using Niche market strategy to become the market leader in each of the niches. It mainly focuses on European markets‚ which make up 70 percent of its sales. As mentioned‚ these markets are

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    Case Study on Nestle(Final)

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    To Prof.Dr.A.K.M Salahuddin From: MD. REZAUL KARIM ID: 2010-2-95-051 MD. SHAHRIAR ASHRAF ID: 2010-3-95-051 A.S.M.NASIM HASSAN ID: 2010-2-95-038 Topic: CASE STUDY on National or Multinational Company Saturday Section: 02 April 7‚ 2012 East West University ------------------------------------------------- LETTER OF TRANSMITTAL To Prof. Dr. A.K.M Salahuddin School of Business‚ MBA Program‚ East West University. Subject: Submission of CASE STUDY

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    Marketing 4p's

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    PROMOTION | 5-6 | INTRODUCTION Nestlé began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company in Penang and later‚ growth and expansion made a move to Kuala Lumpur necessary in 1939. Since 1962‚ with its first factory in Petaling Jaya‚ Nestlé Malaysia now manufactures its products in 8 factories and operates from its head office in Petaling Jaya‚ and 6 sales offices nationwide. Milo is a milk beverage with chocolate and malt‚ produced by Nestlé and originating from Australia.

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    Vinamilk Analysis

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    TOMAS BATA UNIVERSITY IN ZLÍN FACULTY OF MANAGEMENT AND ECONOMICS ASSIGNMENT FOR MANAGEMENT II Topic: ANALYSIS REPORT OF VIETNAM DAIRY PRODUCTS JOITN STOCK COMAPANY (VNM) Students: Nguyen Thi Ngoc Diep Nguyen Quynh Trang Lai Hai Minh Ngo Minh Vu Contents 1. Company overview 5 2. Mission‚ vision and objectives 6 2.1. Mission 6 2.2. Vision 6 2.3. Objectives (from 2011 – 2016): 7 3. Critical factors of success 7 4. Target Group- Stakeholders

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    CHAPTER 1 INTRODUCTION 1.1 Background of the Report Food safety legislation should be developed and updated taking into consideration specific needs of consumers and food producers‚ development in technology‚ emerging hazards‚ changing consumer demands and new requirements for trade‚ harmonization with international and regional standards‚ obligations under the World Trade Organization (WTO) agreements‚ as well as social‚ religious and cultural habits. The implementation of food safety legislation

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    place where handling of milk and milk products is done and technology refers to the application of scientific knowledge for practical purposes. Dairy technology has been defined as that branch of dairy science‚ which deals with the processing of milk and the manufacture of milk products on an industrial scale. The dairy sector in the India has shown remarkable development in the past decade and India has now become one of the largest producers of milk and value-added milk products in the world.

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    Manangement Accounting 1

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    FACULTY OF BUSINESS & MANAGEMENT COURSE: BACHELOR OF ACCOUNTING WITH HONOURS COURSE CODE: BBFA2203 COURSE TITTLE: INTERMEDIATE FINANCIAL ACCOUNTING 1 SEMESTER: JANUARY 2013 MATRICULATION NUMBER : 861109355388001 IDENTITY CARD NUMBER : 861109-35-5388 TELEPHONE NUMBER : 016-4263635 E-MAIL : ajima_s@yahoo.com TUTOR : IZDIHAR B. BAHRIN @ MD. DAUD LEARNING CENTRE : GREENHILL LEARNING CENTRE DECLARATION I hereby declare that the work in

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    Pizza Hut

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    ESCUELA SUPERIOR POLITECNICA DEL LITORAL MARKETING RESEARCH PROJECT “RICAS” Introduction The Ecuadorian market is one of the lest markets explored for the multinational enterprise because as we know recently the taxes were growing up and that isn`t for the entrepreneurs interesting to invest the resources in this country. Because they have to invest a lot of money and to recuperate the invest it could be take a lot of time and as we know while invest money

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