core advances in banking. Marketspase vs. marketplace. Moving from high-contact to low-contact encounter changes the approaches to service delivery. E.g.‚ buying in face-to-face contact‚ telephone contact‚ or “anonymous” Internet. Planning and branding service products A product defines a consistent “bundle of output” and also the ability to differentiate one bundle of output from another. (The statement‚ developed for tangible products‚ is applicable for services). Product lines and brands.
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First and foremost‚ although there is no universally accepted definition of co-branding‚ Leuthesser‚ Kohli and Suri (2003‚ p. 36) have defined co-branding as "the combining and retaining of two or more brands to create a single‚ unique product or service". Co-branding strategies are increasing used to fend off heavy competition and to gain more marketplace exposure (Spethmann & Benezra 1994). The main advantages are that companies can pool together their resources‚ reduce the cost of production
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What is a brand? A brand is a name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them‚ intended to identify the goods or services of one seller or group of sellers and to differentiate them form those of competitors Essentially a marketer’s promise is to deliver a specific set of features‚ benefits and services consistently to the buyers Cadbury’s best tasting chocolate constitutes the main ingredient of much of these products including everything from solid blocks to chocolate filled bars
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SESSION 4 BUSINESS RESEARCH METHODOLOGY Business research • Its an organized ‚ systematic‚ data-based‚ critical‚ objective‚ scientific inquiry or investigation into a specific problem‚ undertaking with the purpose of finding answers or solutions to it. Definition of Marketing Research Marketing research is the systematic and objective identification collection analysis dissemination and use of information for the purpose of improving decision making related to the identification
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1. Introduction Page 4 2. HR activities that support the organisations strategy 2.1 Recruitment and Selection Page 5 2.2 Data Collection Page 6 2.3 Performance Management and Staff Development Page 7 3. How HR Supports Line Managers and Staff 3.1 Administration and Payroll Page 8 3.2 Benefits‚ Holiday and Absence Page 8 3.3 Grievance and Disciplinary Page 9 Conclusion Page 10 Recommendations Page 10 References Page 11
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Besharat defined Co-Branding as a long term type of co – operation between two or more brands with equal or non-equal brand image in which identify of the associated brands is communicated through the inclusion of the brand name on the product or product packaging. Co-branding is an increasingly popular technique used primarily in domestic markets to transfer the positive associations of the partner brands to a newly formed co-brand (Ueltschy & Laroche‚ 2011). Ingredient branding will be analyzed and
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Marketing Communications and Branding Mobile phone design Introduction After careful market research of some of the different phone markets in today’s industry; the market that was the most interest to the writer was the disability phone market. Of all the mobile phones researched‚ none were found to have Braille included; only speaking activated commands - designed to send text messages as well as calling. The idea the writer proposes is a phone for the visually impaired which has a sole purpose
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to strengthen Points-of-Difference Associations by satisfying customers’ expectation and need more. Source: http://online.wsj.com/news/articles/SB10001424052702303825604579515802238919732 Article 2: It’s Brooklyn‚ Basketball and Branding as Nets Head to London A NBA basketball team‚ Brooklyn Net’s‚ plans to boost its brand awareness to the world by matching in the foreign countries. As the Basketball has been getting internationally famous‚ and as many foreign players have
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South America to cope with the declining of domestic markets (Belgium) primarily due to its image of old-fashioned beer. Many consumers became increasingly attracted to the sophistication of premium and specialty beers as a result of Stella’s global branding strategy. 2. Stella Artois appears to be the right choice as the company’s flagship brand primarily because the global volume evolution of the brand seemed quite promising. Stella Artois raised its volume of 97% from 1992 to 1999. The consumers’
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Unit five: Principles of supporting business events Section 1 – Understand how to support the organisation of a business event 1. When organising a business event‚ describe the range of support activities that may be required. You will have to organise a venue‚ depending on type of event get appropriate size‚ make sure venue is available for particular dates‚ depending on location check transportation and accessibility get appropriate equipment for different types of presentations‚
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