Marketing Project -1 (Group 11) Item: Moods Condoms Brand: Moods Type: Dotted Line: Male Condoms Product Class: Contraceptive Product Family: HealthCare Need: Birth Control‚ Protection from Sexually transmitted diseases. Manufacturer: HLL LifeCare Limited. Motivation Condom is a barrier devices used to prevent pregnancy. It is one of the contraceptive measures which was introduced as a preventive measure to control birth. In addition to this‚ we live in an age where threat of fatal
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Report 3: Organization Structure and Strategy of Orbitz Worldwide‚ Inc. (OWW) ------------------------------------------------- Orbitz Worldwide Inc. (NYSE: OWW) is a leading global online travel agency (OTA) that uses innovative technology to enable leisure and business travelers to research‚ plan‚ and book a broad range of travel services. Orbitz owns and operates a portfolio of consumer brands that includes Orbitz‚ CheapTickets‚ ebookers‚ HotelClub‚ RatesToGo‚ the Away Network‚ and the corporate
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as an example to discuss and apply Porter’s 5 forces. Current competition: New top range chefs and Michelin type high end dining. These competitors offer similar food choices but at highly competitive prices. They also provide more comfortable ambience and atmosphere. Therefore‚ hawkers have to regularly review their menu to sustain the interest of regular customers and satisfying changing customer preferences Threat of entry: The F&B industry has low barriers to entry. Opening a hawker
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Positioning in 5 Forces This section will discuss Porters 5 forces of competition and Pompeian is situated in each element. Company’s need not only to focus on the impact of their direct competition but also other external factors that could influence their strategy. Threats of New Entry (Entry Barriers) – Pompeian needs to evaluate how other companies could enter the olive oil market and how quickly they could become a national distributor of the product. This threat is a low one for Pompeian‚ the
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Part B-Results and calculations B4 (i) n(S2O32-) = 0.0025*(5/1000) = 1.25*10-5mol Molar ratio of I2 : S2O32-=1: 2 n(I2)=0.5*n(S2O32-) n(I2)= 0.5*(1.25*10-5) =6.25*10-6mol B4 (ii) n(S2O32-)= 0.0025*(20/1000) = 5*10-5mol Molar ratio of I2: S2O32-=1:2 n(I2)=0.5*n(S2O32-) n(I2)=0.5*(5.0*10-5) =2.5*10-5mol Part B-Results and calculations
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Five Forces of Industry Attractiveness Michael Porter’s Five Forces model explains the importance of how market dynamics can affect competitive rivalry. This model includes three forces from the ‘horizontal’ competition: threat of new entrants‚ threat of substitution products‚ and the degree of rivalry among existing competitors; and two forces from the ‘vertical’ competition: bargaining power of customers and the bargaining power of suppliers. These five factors make up the Porter Five forces.
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products principally through third-party computer resellers. The Company is also continuing its expansion into new distribution channels‚ such as mass merchandise stores‚ consumer electronics outlets and computer superstores‚ in response to changing industry practices and customer preferences. The Company’s products are sold primarily to business and government customers through independent resellers‚ value-added resellers and systems integrators; to home customers through independent resellers and consumer
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to Michael Porter (2008)‚ the key reason for the existence of intense competition and rivalry in the health care industry works as a mechanism to increase value for patients. Competition or opposition has ensured provision of better products and services to satisfy the needs of customers. It is capable of increasing value for customers over time. Quality and process improvements‚ as a result of competition or opposition leads to decreased cost and increased customer satisfaction (Porter‚ M. 2008)
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FIVE FORCE MODEL Introduction Michael Porter (1980) has identifies five forces that determine the intrinsic long run attractiveness of a market or a market segment in other words the competitive structure of an industry can be analysed using Porter’s five forces. Attractiveness in this context refers to the overall industry profitability. The overall industry attractiveness does not imply that every firm in the industry will return same profitability. Firms are
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FORCE | NOTES | LEVEL | THREAT OF NEW ENTRANTS | -Inexistence of legal entry barriers;-High initial investments in the industry;-Existence of economies of scale;-Inexistence of switching costs for costumers. | MEDIUM | THREAT OF SUBSTITUTES | -There are no switching costs for costumers;-High interest in exotic products; | HIGH | BARGAINING POWER OF SUPPLIERS | -European packaging industry is highly concentrated;-There are no substitutes for the packaging input. | HIGH | BARGAINING POWER OF
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