MARKETING RESEARCH General information Definition: “ Systematic and objective collection and analysis of information for the purpose of decision making in marketing “ Key functions: Studies consumer behaviour Helps identify marketing opportunities & problems Helps evaluate company’s marketing performance Helps select/ improve marketing strategy Marketing Research ≠ Market Research Provides data on Provides data on company’s environment company’s own products/services/current
Premium Marketing Marketing research UCI race classifications
Future of the Algerian Defense Industry - Market Attractiveness‚ Competitive Landscape and Forecasts to 2019 On 30th April 2014 The Algerian Defense Industry is expected to increase at a CAGR exceeding 10%‚ to reach over US$20 billion by 2019. Summary The Future of the Algerian Defense Industry Market Attractiveness‚ Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence‚ provides readers with a detailed analysis of both historic and forecast Algerian defense
Premium Marketing research Market research Capitalism
Drilling Fluids market will grow at a CAGR of 8 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing exploration of unconventional gas. The Global Drilling Fluids market has also been witnessing increasing oil and gas consumption. However‚ the capital-intensive nature of drilling projects could pose a challenge to the growth of this market. Global Drilling Fluids Market 2014-2018‚ has been prepared based on an in-depth market analysis with
Premium Marketing Market research Baker Hughes
Spain: Telecom Market Declines‚ but MVNO Growth and LTE Deployments Offer Hope Published on 11th March 2014 The Spanish communications market generated $29.0bn in 2012. This was 8% less than the previous year‚ as Spain continues to suffer the adverse effects of a weak macroeconomic environment. However‚ we expect the sector to grow again between 2015 and 2018. The main revenue growth drivers will be fiber-based services on the fixed side and the MVNO and M2M segments on the mobile side. Introduction
Premium Economics Business cycle Market research
Market Research Report on Global and Chinese Taurine Industry‚ 2009-2019 is a professional and in-depth market survey on Global and Chinese Taurine industry. The report firstly reviews the basic information of Taurine including its classification‚ application and manufacturing technology; The report then explores global and China’s top manufacturers of Taurine listing their product specification‚ capacity‚ Production value‚ and market share etc.; The report further analyzes quantitatively 2009-2014
Premium Marketing Market research Quantitative marketing research
Introduction Throughout this paper‚ I will explain the marketing research on Kudler Fine Foods. This paper will also discuss the significance of marketing research and how it affects the evolution of Kudler Fine Foods’ marketing strategy and tactics. Then‚ the fields where further market research is required will be distinguished. Subsequently‚ the significance of competitive intelligence and analysis concerning the promotion of Kudler Fine Foods’ marketing strategy and tactics will be considered
Premium Marketing research Marketing Research
Management System market to grow at a CAGR of 10.56 percent over the period 2013-2018. One of the key factors contributing to this market growth is the growing safety awareness. The Global Aviation Crew Management System market has also been witnessing emerging new scientific fatigue/alertness models. However‚ the emergence of low-cost vendors could pose a challenge to the growth of this market. Global Aviation Crew Management System Market 2014-2018‚ has been prepared based on an in-depth market analysis
Premium Marketing Market research Management
Market Research Report on Global and Chinese Alpha-galactosidase Industry‚ 2009-2019 is a professional and in-depth market survey on Global and Chinese Alpha-galactosidase industry. The report firstly reviews the basic information of Alpha-galactosidase including its classification‚ application and manufacturing technology; The report then explores global and China’s top manufacturers of Alpha-galactosidase listing their product specification‚ capacity‚ Production value‚ and market share etc.; The
Premium Marketing Tour de Georgia Quantitative marketing research
Behavior in the Indian Dairy Food Market On 2nd April 2014 Buy this report to learn more! Report description overview: Canadean’s Understanding Consumer Trends and Drivers of Behavior in the Indian Dairy Food Market identifies promising areas for future growth‚ in terms of innovative products and lucrative geographies giving you the upper hand over your competitors. You will secure a proper understanding of shifting market dynamics which will enable you
Premium Marketing Marketing research Consumer protection
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in Indian Savory Snacks Market On 21st April 2014 Summary Understanding Consumer Trends and Drivers of Behavior in the Indian Savory Snack Market provides an overview of the market‚ analyzing market data‚ demographic consumption patterns within the category‚ and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer
Premium Marketing Consumer theory Consumer protection