Introduction to Marketing Framework Template Course: Introduction to Marketing Total Framework Hours up to: 180 CIP Code: 521400 Exploratory Preparatory Date Last Modified: 05/12/2012 Career Cluster: Marketing Cluster Pathway: Marketing COMPONENTS AND ASSESSMENTS Performance Assessments: Marketing Core Standards Assessment Leadership Alignment: Activity Marketing Core Standards Assessment Skill(s) Produce
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PESTEL Analysis on RIM – Research in motion – Blackberry Political * China‚ India and UAE have raised concerns over security features of blackberry as it is harder to monitor for government authorities. * EU countries such as UK and Germany have imposed hygiene and safety regulations for the manufacturers e.g. usage of toxic contents‚ energy usage and recycling. * Backberry came under fire when the London riots took place and they had to suspend their messaging services to stop people
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weaknesses the company not investing a lot in advertising‚ so there are very few and rare ad campaigns which do not help a lot for improving the brand awareness for the company and its products. Also the perception that chocolates and chocolate confectioneries are unhealthy might be a reason for consumers not to buy the company’s products. Concerning now the Nutella itself a great weakness is that one of its ingredients is palm oil which production causes deforestation and is really environmental unfriendly
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Pestel Analysis of Genting Group Political : Had top political support from Tunku Abdul Rahman. One and only casino in Malaysia issued with a gaming license Economic : Key economic contributor to the tourism industry in Malaysia - registering a new high of 19.6 million visitors in year 2007. Creation of vast job opportunities – provided leisure-related jobs to over 13‚000 people (mainly Malaysians) Social : Genting has become the ‘city of entertainment’ and have thus attracted visitors from
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Le Café Confectionery & Pastry Operating as Le Café A Business Plan by Sok Sophany‚ Owner/Operator Submitted to Ms Fe Prudenciado Lecturer‚ Introduction to Business Limkokwing University of Creative Technology Phnom Penh June 2012 Sok Sophany‚ Owner/Operator Le Café Confectionery & Pastry 284E1 Softwood Road Tonle Bassac‚ Chamkar Morn Phnom Penh May 30‚ 2012 Ms. Fe Prudenciado Lecturer‚ Limkokwing University of Creative
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IBM to enter these markets. Threats The main threats to IBM are its competitors and the industry IBM is in. As with the growth of any industry‚ the competition seems to grow as well. What makes matter worse for IBM is that often the completion offers low cost solutions to the high end products sold by IBM. Moreover‚ the technology industry is extremely competitive when it comes to innovating. 2. PESTEL Analysis
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The PESTEL framework examines the six main macro environmental influencing factors of companies: political‚ economic‚ social‚ technological‚ environmental and legal. These influences determine the future success or failure of the corporate strategies. The political influence include the role of the governments; economics embraces the macro economic factors such as growth rate‚ exchange rates and business cycles; the social component stands for changing cultures and demographics; technological influences
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Logistics Practice Paper 2012 Section 1 1. Explain the following concepts 1. Extended enterprise 2. Terminal delays 3. Reorder level 4. VMI 5. Pipeline inventory 2. Read the case and answer the following questions Mumbai Flour mills provide high-quality bakery flours to commercial bakers as well as to the consumer market. The commercial buyers have consistent demand and brand-loyalty‚ whereas consumers have minimal brand-loyalty but also generally prefer
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PESTEL Political- The theatre is subsidized by the public purse in the form of local authorities and the arts council (Arts council‚ 2010). However‚ funding is under continual pressure after cuts made to the arts budget by the coalition government (Mintel‚ 2012). This has been evident since 2008 where the arts council of England stopped funding of the theatre meaning it is only supported by Winchester City Council‚ Hampshire city council‚ sponsors and friends of Theatre Royal Winchester (Burn
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Distributor of Market Research Reports‚ MarketReportsStore.com publishes report on “The Future of the Confectionery Market in Philippines to 2018”. Summary The Future of the Confectionery Market in Philippines to 2018 is the result of Researcher’s extensive market research. The report presents detailed analysis on the Confectionery consumption trends in Philippines‚ historic and forecast Confectionery consumption volumes and values at market and category level‚ brand share and distribution channel
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