Fall 2011 - October 6th 2011 MGTC05 Case Analysis Colgate-Palmolive Company: The Precision Toothbrush Problem Definition Colgate-Precision (CP) held the number one position in the US retail toothbrush with 23.3% volume share in 1991; they are a global leader in household and personal care products. They currently have 2 toothbrush products in the market‚ but have been working on a three-year project in developing a technologically superior toothbrush into the market. This product‚ tentatively
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The following is an analysis of Vermont Teddy Bear Company Inc. ’s Strengths‚ Weaknesses‚ Opportunities‚ and Threats (SWOT). IFAS (Internal Factor Analysis Summary) Internal Weight Rating Weighted Comments Strategic Factors Scores Strengths Employee training and loyalty 0.05 5 0.25 Key to Tourist success Remote access and ordering 0.20 4 0.80 800 # and internet Product quality 0.15 5 0.75 Good quality and guarantee Customer Satisfaction 0.20 4 0.80 Customers are satisfied 0
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European Journal of Innovation Management Emerald Article: The development of a scale to measure consumer doubt toward new products Maria Sääksjärvi‚ Kaj P.N. Morel Article information: To cite this document: Maria Sääksjärvi‚ Kaj P.N. Morel‚ (2010)‚"The development of a scale to measure consumer doubt toward new products"‚ European Journal of Innovation Management‚ Vol. 13 Iss: 3 pp. 272 - 293 Permanent link to this document: http://dx.doi.org/10.1108/14601061011060120 Downloaded on: 28-01-2013
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external factors analysis summary. The EFAS table lists the Opportunities and Threats faced by a company‚ which has five columns. In the first column the opportunities and threats of the company are listed‚ in the second column the weight assigned to each factor is mentioned. The total weights of the external factors add up to 1.0. The third column has the rating given to each factor. The rating ranges from 5 outstanding to 1 poor. The rating indicates the company ’s response to that factor. The fourth
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Chapter 4 TUTORIAL FOR POSITIONING ANALYSIS Concept There are three broad concepts associated with this tutorial: Differentiation‚ Positioning‚ and Mapping. Differentiation is the creation of tangible or intangible differences on one or two key dimensions between a focal product and its main competitors. Positioning refers to the set of strategies organizations develop and implement to ensure that these differences occupy a distinct and important position in the minds of customers. Thus‚ Kentucky
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clothing purchase behavior. A survey was conducted via written questionnaires‚ from which 937 were obtained for analysis. The data were analyzed using factor analysis‚ ANOVA‚ and t-test. The results revealed that different degrees of viewing frequency‚ involvement‚ and recall of favorite Korean TV soap operas make a significant difference in clothing purchase behavior with regard to such factors as attention‚ viewing motivations‚ purchasing motivations‚ and different stages of clothing consumption. Keywords:
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STRESS COPING MECHANISMS AMONG YOUTH (PGDM STUDENTS) 1. INTRODUCTION A word which we consistently heard and feared from the day we thought of doing management studies is “STRESS”. Management studies have been perceived as a hectic and stressful course from the inception of the same. Every individual has his own methods for coping up with the stress; like playing games‚ working out in gym‚ listening to music‚ doing yoga‚ chatting with friends etc.
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Pg1Pg1 “?THE PERCEPTUAL STUDY OF BUYERS TO ANALYSE THE REASONS FOR TRANSITION FROM DELHI TO NCR”? Submitted in partial fulfillment of the requirements for Post Graduate Diploma in Management (PGDM) By Ashwani Dadhich Class of 2010
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G.‚ 2005‚ “Corporate Social Responsibility—Economic and Financial Perspectives‚” Geneva Papers‚ 30‚ 387–409. Heinkel‚ R.‚ A. Kraus‚ and J. Zechner‚ 2001‚ “The Effect of Green Investment on Corporate Behavior‚” Journal of Financial and Quantitative Analysis‚ 36(04)‚ 431–449. Hong‚ H.‚ and M. Kacperczyk‚ 2009‚ “The price of sin: The effects of social norms on markets‚” Journal of Financial Economics‚ 93(1)‚ 15–36. Hong‚ H.‚ and L. Kostovetsky‚ 2009‚ “Red and Blue Investing: Values and Finance‚” forthcoming
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various challenges. The statistical tools like factor analysis‚ means are being used. It concluded that attrition is the most challenging factor for all HR managers. Key Words: Outsourcing‚ HR Challenges‚ Performance management‚ Talent management‚ Work life balance‚ Leadership‚
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