1. You work at the business headquarters for a chain of movie theaters. Describe this firm’s information value chain. Ans : An information value chain shows how each stage of a firm adds value to the business. Information acquisition is the first step‚ in this stage the firm acquires itself a movie‚ at the moment there is no real value in terms of revenue as nothing has been done and also the cinema has spent money to get the movie. Information processing is what follows. In this stage the
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Chapter 1 INTRODUCTION 1.1 Background of the Study Since the launching of the Internet in 1960s‚ the continued growth of Internet technology and applications has become an important part of the reality of many people’s lives globally. It provides an ease to the people who are using it. It is used in groups for discussion‚ all of which can be used for social‚ informational‚ educational‚ and even self-help purposes. Internet is somehow the source of entertainment. Even chatting‚ instant messaging
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INSTITUTE OF BUSINESS MANAGEMENT‚ PUNE Research Proposal on Consumer Decision Analysis for Purchase of Fruit Drinks Name : Protik Basu Specialisation: Marketing (MBA – II) Roll No. : 30164 Executive Summary This project aims to find out the various factors influencing the consumer decision while making a purchase of a fruit drink in the age group of 19-30 in the city of Pune. Background talks about various factors that have led us to undertake this study and how and to whom this report will benefit
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Modelling (SEM) Ali Joma Khafafa* Zurina Shafii** Abstract The growth of the banking sector is vital for a country’s economic development as it provides most of the financing sources for businesses. Customer satisfaction is one of the most important factors in determining the feasibility of a banking operation. Thus‚ this study aims to measure customer satisfaction in Libyan commercial banks‚ using the structural equation model (SEM). This study uses the dimensions from the modified SERVQUAL model‚ namely
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Construction and Validation of a Scale to Measure Celebrity Endorsers’ Perceived Expertise‚ Trustworthiness‚ and Attractiveness Author(s): Roobina Ohanian Source: Journal of Advertising‚ Vol. 19‚ No. 3 (1990)‚ pp. 39-52 Published by: M.E. Sharpe‚ Inc. Stable URL: http://www.jstor.org/stable/4188769 Accessed: 22/05/2009 06:55 Your use of the JSTOR archive indicates your acceptance of JSTOR’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms.jsp.
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The impact of service quality and marketing on financial performance in the hospital industry: an empirical examination P.s Raju‚ S.c.Lonial The hospital industry has become quite competitive in recent times.In an effort to cut costs hospitals are taking serious measures to improve their performance in relation to their competitor’s .Two of the most important steps that hospitals have undertaken are (1) efforts to improve the quality of their services‚ and (2) efforts to market themselves more effectively
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presents the dimensions of customer preference in the food service industry‚ empirically tested for unidimensionality‚ reliability and validity using both exploratory and confirmatory factor analysis. A 30-item questionnaire was designed and distributed to 1000 foodservice customers‚ yielding a response rate of 64.2%. Factorial analysis confirmed five dimensions of customer preference‚ and using multiple regression‚ their order of importance are Halal (Allowable in Islam)‚ Price‚ Quality of Service‚ Branding
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ISSN : 23 30-9519 (O nline) | IS S N : 2 2 3 1 -2 4 6 3 ( Pri n t ) An Empirical Research on Factors Affecting Mobile Subscriber Intention for Switching between Service Providers in India 1 IJMBs Vol. 1‚ Issue 3‚ septeMBer 2011 1‚2 Dept of M.B.A.‚ Auroras’ Pg College‚ Moosarambagh‚ Hyderabad‚ Andhra Pradesh‚ India. 3 Auroras Pg College‚ Ramanthapur‚ Hyderabad‚ Andhra Pradesh‚ India. at present there are around 15 service providers in this market among them including Bharti‚ Reliance
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Relationships among Service Quality‚ Image‚ Customer Satisfaction and Loyalty in a Hong Kong Franchised Bus Company Iris M. H. Yeung* Abstract Market share of franchised buses in Hong Kong decreases since 2004 irrespective of increase in service quality as reported by Tang and Lo (2010). This paper investigates how service quality‚ image‚ satisfaction and loyalty are related to gain insight on the decreasing market share problem based on data collected from passengers of a franchised bus company
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As such‚ consistency in how the construct is defined and operationalized has not yet been achieved‚ inhibiting a thorough understanding of the construct and how it relates to developmental outcomes. In a series of two studies‚ exploratory and confirmatory factor analyses (EFAs and CFAs respectively) were used to examine whether electronic aggression can be measured using items similar to that used for measuring traditional bullying‚ and whether adolescents respond to questions about electronic aggression
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