Emotional Dissonance and Customer Service: An Exploratory Study Craig C. Julian ABSTRACT. In this paper‚ the broad context for the study of emotional dissonance and its importance to marketing is set out. The relevant literature on emotional dissonance‚ its antecedents and outcomes are introduced together with the knowledge gap in the literature. The conceptual framework of emotional dissonance is expanded via exploratory research using case studies in order to identify the key issues and the
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Shrek the movie Essay Shrek is a big green ogre who lives alone in the woods. He is feared by all the people in the land of Duloc. When the ruler of Duloc‚ Lord Farquaad commands all the fairy-tale beings to live in the woods‚ Shrek loses his peaceful life in the swamp. He sets out with his new friend Donkey to find Lord Farquaad and convince him to remove all the fairy-tale beings back where there belong. Lord Farquaad
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AP Language October 5‚ 2012 Shrek Rhetorical Analysis Essay People have always watched fairytales at a very young age‚ growing up to believe in them. Some watched them to obtain some kind illusion‚ for pure entertainment‚ and others for the sake of love. However‚ not every fairytale has a purpose of giving us an illusion‚ of entertaining us‚ or making us believe in love. Shrek is not a typical fairytale. Even though many people see Shrek along with other fairytales as any other
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Professor. Russell English -100 11 April 2016 The Semiotic Analysis of a Shrek Shrek-Animated Movie was released on April 22‚ 2001 In the Animated Movie Shrek. Who is an ogre named Shrek has a lonely life gets shattered by evil characters who invade their place. This movie shows that how there are many people out there that are being judged by their
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common with a strong‚ brave‚ handsome man? The heroes Odysseus and Shrek have a lot of similarities and differences. Odysseus and Shrek both want to go back home to their normal life‚ but they have different motives for their journey and have very different personalities. Odysseus and Shrek both want to go home to their normal life to save their home. Odysseus is coming home from the Trojan War and faces many difficulties on the way. Shrek is on a journey to save his home and rescue a princess‚ and faces
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Cognitive Dissonance is the state of having inconsistent thoughts‚ beliefs‚ or attitudes‚ especially as relating to behavioral decisions and attitude change. The Cognitive dissonance in “Quieting the Mind” would be based on somebody’s religious beliefs. Somebody can have a different belief on the effect of believing a person could heal you or not. An example can be if you were a child and a parent told you to do something you probably would. If a child did not they would probably change their attitude
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Shrek 2 is a work of literature‚ a more modern film that reflects the fairy tale‚ Sleeping Beauty. In many ways Sleeping Beauty and Shrek 2 have evident parallel story lines. To begin with‚ Bell and Fiona are similar in their own stories because like Bell‚ Fiona can be identified as the Sleeping Beauty. Since Princess Fiona is spellbound in the ogre‚ she needs to be kissed by her true love‚ in order to transform her body back to human. Similarly‚ in the actual fairy tale‚ Beauty and the Beast‚ Bell
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Tom was sitting on his couch at 10 p.m. on a Friday. He was watching Shrek and eating popcorn. Tom’s wife was asleep so he was awake alone. He thought he had heard a loud noise at his back door so he went to the door and opened it and nobody was there. Tom went back to finish his movie when he heard another knock‚ this time at the front door and the knock was louder. When he went to the front door there was nobody. Tom returned to his movie once again. After finishing the movie‚ Tom was eating Taco
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developed a theory of cognitive dissonance. His theory sugguest that we all have an inner drive to stay true to our attitudes and beliefs to keep a balanced life. When Ferstinger first introduced the term cognitive dissonance to indicate the discomfort we feel whenever we inconsistent notions at the same time. This discomfort or dissonance motivates us to expend behavioral effort to reduce it and restore cognitive consistency Cognitive dissonance is a situation that involes conflict‚ beliefs‚ and behaviors
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Cognitive dissonance is a discomfort caused by holding conflicting ideas simultaneously. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. They do this by changing their attitudes‚ beliefs‚ and actions.[2] Dissonance is also reduced by justifying‚ blaming‚ and denying. The phrase was coined by Leon Festinger in his 1956 book When Prophecy Fails‚ which chronicled the followers of a UFO cult as reality clashed with their fervent beliefs.[3][4] It
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