PART A (30 Marks) Time: 60 minutes INSTRUCTIONS: Answer ALL questions. Use the OMR sheets provided. 1. Any paid form of non-personal communication about an organization‚ good‚ service‚ or idea‚ by an identified sponsor is called________________. A. sales promotion B. personal selling C. advertising D. public relations 2. Which of the following is the factor that should be considered when setting a budget? A. Stage in the product life
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Hospitality trends in the Asia-Pacific: a discussion of five key sectors Nerilee Hing Southern Cross University‚ Lismore‚ NSW‚ Australia Vivienne McCabe Southern Cross University‚ Lismore‚ NSW‚ Australia Peter Lewis Southern Cross University‚ Lismore‚ NSW‚ Australia Neil Leiper Southern Cross University‚ Lismore‚ NSW‚ Australia This paper reviews recent trends in major hospitality sectors in the Asia-Pacific region. Observes that the meetings‚ incentives‚ conventions and exhibitions (MICE)‚ backpacker
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| Hospitality Operations | | | | | Introduction I will be covering a full report on: • The Guest Cycle (4 stages) • Related activities • Related documents Indicating the importance of them and thus discussing; The identification of problems encountered by guests and suggesting how to minimise/eliminate such problems. This report is specifically for a the General manager of a new 128 bedroom 4* Galway City Centre Hotel‚ an will involve me discussin the above issues that
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------------------------------------------------- PRICE of Marketing Marketing is a continuous sequential process through which management in the hospitality industry Plans‚ Researches‚ Implements‚ Controls‚ and Evaluates activities designed to satisfy customer needs and wants. P - Planning R - Research I - Implementation C – Control E – Evaluate ------------------------------------------------- Evolution of Marketing Eras VS Marketing
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out to improve the tourism industry in Cape Cod‚ so he decided to get into the business and make a few tourist spots to visit. Manning is now the owner of Pylon Hospitality Management Inc.‚ a hotel company that is located in Cape Cod. This company makes sure to do business with both tourists and the local residents of the area with some of the best accommodations in the area. Pylon Hospitality Management which is run by Christopher Manning of Cape Cod is a hospitality company that works primarily
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The hospitality industry consists of travel companies‚ hotels‚ resorts‚ transportation‚ and restaurants‚ whom all provide over-lapping comforts. Gradually‚ the hospitality industry has increased its focus on creating more and more facilities for their customers. Hospitality facilities management and design is a book that is dealing with management of different facilities in the hospitality industry. This is a classic book that has dealt with all aspects of hospitality management. David M. Stipanuk
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Basic Terms & Terminology 1. Achievement Factor - The percentage of the rack rate that a hotel actually receives: in hotels not using RM software‚ this factor is generally approximated by dividing the actual average room rate by the potential average rate 2. ADR – An occupancy ratio derived by dividing net room’s revenue by the number of rooms sold 3. Average rate per guest – An occupancy ratio derived by dividing net rooms revenue by the number of guests 4. Competitive Set - The competitive
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EFFECTIVE UNIVERSITY-INDUSTRY PARTNERSHIPS The Experience of China‚ India‚ Japan‚ Philippines‚ the Republic of Korea‚ Singapore and Thailand WORLD INTELLECTUAL PROPERTY O R G A N I Z AT I O N THE PRESENT STUDY* IS BASED ON RESEARCH** CONDUCTED BY A GROUP OF EXPERTS UNDER THE COORDINATION OF: Mr. Risaburo Nezu‚ Senior Executive Fellow‚ Economic Research Center‚ Fujitsu Research Institute‚ Japan WITH THE PARTICIPATION OF: Chou Siaw Kiang‚ Vice-Dean‚ External and Industry Relations‚ Faculty of
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Discuss how an understanding of cross cultural management theory and cultural intelligence could help a hospitality manager in the transition across cultures. Diversity in hospitality industry: One of the biggest impacts of globalization for those managing companies and organization is dealing with a more culturally diverse pool of employees (Lim and Noriega‚ 2007). Lim and Noriega (2007) further argue that in a world where over 50% of world’s are owned and controlled by TNCs and MNCs they are
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employees are absent less‚ show less job stress‚ stay at work longer‚ and make positive contributions to their organisations (Griffin‚ 2002). Organisations in the hospitality industry are under constant pressure to meet change‚ develop their structures‚ and improve performance (Erkutlu and Chafra‚ 2006). It has been suggested that hospitality organisations need to employ effective leadership to improve guest services and employee job satisfaction (Woods and King‚ 2002).
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