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    Task: Select any brand of your choice and examine the initiatives undertaken by the brand to influence the consumer behavior of its target market. Also cover the following points in your study; Market Segmentation Group Appeals Endorsements Recommendations Note: 1. Assignments are required to be submitted through email in either word/pdf/ppt format. 2. Provide links and references wherever possible. Cadbury 1- Market segmentation: Cadbury are segmenting

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    QUESTION 1: (30 MARKS) (a) A company wishes to undergo a Business Process Re-engineering (BPR) activity with respect to its core business processes. Discuss the extent to which MIS could be employed within the business processes that result from a BPR activity. (10 marks) (b) List and briefly explain the main categories of E-commerce. (8 marks) (c) Briefly explain the major steps for effective decision making. (12 marks) QUESTION 2: (30 MARKS) (a)

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    Methods of Research Task 4 Types of research: quantitative; qualitative; primary; secondary. Primary sources: questionnaires; structured and unstructured interviews; scientific experiment; formal and informal observation; measurements. Secondary sources: information literacy‚ e.g. website‚ journals‚ media‚ books‚ e-resources; literature review‚ e.g. extract information‚ interpret‚ analyse‚ synthesis; data‚ e.g. graphs‚ tables‚ statistics. P3 Compare different research methodologies for

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    Why Square and how does it innovative According to the smartphone usage statistics 2012‚ “Android has the highest market share with 46.9% – the iPhone has 28.7%”. Which show that there is a large population of people are using the smart phone and iphone. Square Company innovated a white plastic card reader‚ a device that lets small businesses use phones and tablets to accept credit cards. “A tiny‚sleek device that turns an ordinary smartphones into a credit-card reader and looks set to transform

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    BSM374 Performance Planning and Decision Making w/c 11/03/13 Task 6 Ratio Analysis Tesco vs Morrisons Examine the data below and using appropriate ratios discuss the difference in performance between the two companies over the period 2007 to 2011 and explain any trends in each company’s results. (Affects of; Policy‚ external factors and other variables) |

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    [pic]1) Introduction The feasibility of a nationalized mining sector is a debated topic in South Africa at the moment. Most studies and the general opinion suggests however that it is not a good idea and not feasible‚ especially in a country of our economic and social state. It has been argued that revenues from the mining sector will advance several social and economic projects‚ including resource redistribution‚ transformation and job creation. This essay will argue that mine nationalisation

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    Burger King SWOT Analysis Strength: Burger King serves a lot of burgers that is typically not available in other fast foodrestaurant. Some of the examples are‚ BK Mushroom Swiss which serves beef patty and topped withmushroom sautéed sauce‚ Grilled Chicken burger which is prepared by grilling the chicken patty andothers. Most of the burgers prepared in Burger King are cooked by properly grilling them over fire.Burger King also serve varieties of side dishes in their restaurants such as mozzarella

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    Experiment Objectives Determine the % C and % H in an unknown compound. Determine the empirical formula of the unknown compound. Determine the molecular formula of the unknown compound. Carbon-Hydrogen (CH) analysis is performed by burning the unknown sample. As a result of the complete combustion of the compound‚ all of the carbon in the compound is converted to carbon dioxide gas and all of the hydrogen in the compound is converted to water vapor. CxHyA + z O2 (g) → x CO2 (g) +

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    Throughout the play ‘Master Harold’ … and the boys by Athol Fugard‚ Hilda Samuels and Hally’s mom play a small part in the story‚ as they are not presented physically but are both background characters‚ which present similar situations such as the family issues and authority roles as well as showing and different characteristics such as money and class issues. Hilda’s character is described through Willie and Sam at the beginning of the play when Willie is joyfully dancing without a partner around

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    Describe ways in which discrimination may deliberately or inadvertently occur in the work setting Indirect Discrimination: Indirect discrimination occurs when policies and practices‚ which appear neutral or fair because they are applied to everyone‚ actually disadvantage people and particular groups within society. For example‚ if a job advertisement states that applicants must be able to drive then this could put a certain people at a disadvantage‚ such as those with a disability. So for example

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