Ansoff’s Product/Market Matrix This well known marketing tool was first published in the Harvard Business Review (1957) in an article called ’Strategies for Diversification’. It is used by marketers who have objectives for growth. Ansoff’s matrix offers strategic choices to achieve the objectives. There are four main categories for selection. Introduction: The Ansoff matrix presents the product and market choices available to an organization. Herein markets may be defined as customers‚ and products
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3.2 Internal growth strategies refer to the growth within the organization by using internal resources. It focuses on developing new products‚ increasing efficiency‚ hiring the right people and better marketing. Should Vodacom want to expand into Africa to sustain profitability it can use its can consider its internal growth Vodacom can now then focus on what it already had this includes the quality it gives to their customers this including its latest development of LTE which is fourth generation
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One useful device for identifying growth opportunities is the product-market expansion grid. It’s a portfolio-planning tool for identifying company growth opportunities through market penetration‚ market development‚ product development‚ or diversification. Identifying Companies new intensive growth opportunities product-market expansion grid can be a very useful framework. There are four strategies‚ one for each of the quadrants: Market Penetration Strategy When the product is in the current
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STRATEGY SESSION 12: Corporate strategy and diversification Reading: - Grant: Chapter 15 SESSION 13: Acquisitions and restructuring Case: Vivendi: Revitalizing a French conglomerate - How good was the strategy followed by Dejouny? - What have been the key decisions made by Messier? How has he been able to create value? - Considering what happened to Vivendi after 1998‚ where did Messier go wrong? Reading: - Grant: Chapter 16 SESSION 14: Diversification and the corporate office Case: PepsiCo
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many corporations. This type of dedication to training is very costly to imitate. This has allowed them a sustained competitive advantage through the years. Corporate-Level Strategy Danaher Corporation uses the Merger and Acquisitions and a Diversification corporate
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Bankruptcy and Conglomerate Merger‚” Journal of Finance 30‚ 1975 Lewellen‚ W.G.‚ “A Pure Financial Rationale for the Conglomerate Merger activity‚” Journal of Finance 26‚ 1971‚ Teece‚ D. (1982)‚ "Towards an economic theory of the multiproduct firm"‚ Journal of Economic Behavior and organization Bhide‚ A.v (1993) ""The Hidden Costs of Stock Market Liquidity‚" Journal of Financial Economics C. Markides and C. Ittner (1994)‚ "Shareholder benefits from Corporate International Diversification: Evidence from
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for existing markets (market development); and · developing new products for new market (diversification) (2005). This paper will focus on analyzing the strategy development directions of Virgin Group‚ McDonald’s and eBay. In the end‚ the author also recommends changes to the matrices of each of them. Virgin Groups: Diversification For Virgin Groups‚ diversification is used in its strategic development. It is business growth through new products and new market. It
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prestigious brands. Brands under the conglomerate (LVMH being the holding company) are synonymous with prestige and elegance and operate in the areas of: * Wines and spirits * Perfumes and cosmetics * Fashion and leather goods * Watches and Jewelry * Selective retailing LVMH manages a large portfolio but ensures that there is consistency and coherence amongst the marketing of each of these brands. Even though there is a vast diversification in the range of products‚ LVMH takes
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design of the control system should be monitored for behavior induced by system is consistent with corporate strategy. Implications for Organization Structure Corporate strategy is a continuum line from a single industry strategy to an unrelated diversification strategy on the other pole. Various corporate strategies imply different organization structures and different control systems. Review (Exhibit 13.1) At the single industry pole companies tend to be functionally organized. Not all single industry
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IV. Introduction This analysis is about the company adidas that belongs to the adidas Group. The adidas Group sells products under the brands adidas‚ Reebok and TaylorMade-adidas Golf. Adidas is on the market over 80 years and sells products for every kind of sports. The adidas group was founded in the year 1949 by Adolf Dassler. A company that started with selling soccer shoes contains today a wide product assortment with footwear‚ apparel and accessories. The brand is further divided into three
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