irreplaceable resources * Productivity of knowledge worker depends on computer/info compentency -stages of development in e-comm * Secure an online identity * Establish a web presence * Enable ecommerce * Utilize a service app model * Provide customer relationship management IT facilitates communication through info sharing‚ reduction in the # of middle managers‚ better org. structure‚ excellent coordination and control IT Breaks barriers : * People‚ and teams are
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However‚ GM has a difficult decision regarding managing this risk. GM can quite easily justify hedging its transaction exposure to yen‚ as well as its yen denominated assets and liabilities. However‚ taking measures to manage currency risks stemming from competitive exposure is tricky because of various reasons: • Difficulty in accurately measuring exposure‚ leading to high estimation cost. • Justifying any measures as non-speculative. • Conducting transactions that take GM away from its
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THE CHINESE AUTOMOTIVE INDUSTRY Overview and Forecast 2003 heralded the coming-to-life of the Chinese automobile industry. Passenger car sales and production both eclipsed 75 percent growth rates‚ while automakers posted banner profits.6 Not unexpectedly‚ this market explosion prompted a bevy of new entrants‚ whose subsequent competition for market share reduced prices and drained the once limitless demand. Nevertheless‚ even with the fall from rosy profit margins and breakneck sales growth
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1.0 Introduction GM was the world’s largest automaker and‚ since 1931‚ the worlds sales leader. In 2001‚ GM had unit sales of 8.5 million vehicles and a 15.1% worldwide market share. Founded in 1908‚ GM had manufacturing operations in more than 30 countries‚ and its vehicles were sold in approximately 200 countries. In 2000‚ it generated earnings of $4.4 billion on sales of $184.6 billion. Table 1:GM Consolidated Income Statement GM’s global operations gave rise to significant currency risk
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Chevy Volt – An American Revolution in Energy Independence This paper begins by analyzing the marketing environment of the GM/Chevrolet Volt and then discusses the target market for this electric extended range vehicle along with a proposed marketing strategy and recommendations. Marketing Environment The market environment refers to all of the forces that affect marketing management’s ability to build and maintain successful relationships with target customers. It consists of both
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GM and AvtoVAZ of Russia Introduction In June of 2001 General Motors and AvtoVAZ were sitting down to finally negotiate a deal that they had originally made in 1999. The joint venture was to see the two companies jointly build and sell Chevrolets in the Russian market. The Russian market was expected to boom and account for a significant share of global growth over the next decade. This was also a step forward to help revive the economy in postcommunist Russia. GM founded in 1908‚ was the
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standards—120 cars per 1‚000 people compared to 580 per 1‚000 in Western Europe— car sales have been rising by 7 to 8% a year. In 2002‚ about 1.5 million new and used cars were bought in Russia‚ about 1 million of which were Russian cars. New Russian models sell for $5‚000 to $8‚000. Ford intends to sell its locally produced Ford Focus for about $10‚900‚ a price premium that Ford believes is justified given the poor reputation of Russian cars. An imported Ford Focus currently sells for $14‚000 due to
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uniqueness for the sake of being different. Differentiation is about understanding customers and how GM ’s product can meet their needs. To this extent‚ the quest for differentiation advantage takes us to the heart of business strategy. The fundamental issues of differentiation are also the fundamental issues of business strategy: Who are GM ’s customers? How does GM create value for them? And how does GM do it more effectively and efficiently than anyone else? Because differentiation is about uniqueness
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went through ups and down like any other company. The Ford Motor Company fought with the Licensed Association of Automobile Manufacturers over rights for a patent held on road locomotives with internal combustion engines when the company began. The Model T was the beginning mark of Ford’s success being one of its most popular cars in 1908. Ford was also involved in the war effort in World War I. The Ford Motor Company placed its resource at the disposal of the government providing large quantities
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Motors had lost $86 billion‚ while the balance sheet of the company had lost more than 90% of its value. The group had received $50 billion through the federal government protectionism‚ in the form of loans or increase in equity. Since 2010‚ the head of GM is Dan Akerson. Background The company was founded in 1908 by William Crapo; however‚ it was his successor Alfred P. Sloan who transformed it into the largest car manufacturer in the world. Initially‚ the company’s headquarters was located in Flint
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