adjusting the customer service level could improve a marketing mix. Illustrate. Basically the marketing mix is the 4 P’s‚ place‚ price‚ production (product) and promotion but without customer service or the customer‚ focusing on those 4 P’s is pointless. Knowing the needs and wants of your consumers‚ is something you need before you can start on the process of evaluating and determining your marketing mix. Adjusting the customer service level could help you figure out your marketing mix easier. For
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Purpose and Value of Integrated Marketing MKT/498 July 20.2015 Purpose and Value of Integrated Marketing The fundamental basis of marketing is to create awareness of a certain product or service. The ability to communicate to potential and existing customers is the basis of marketing’s intentions. Integrated marketing communications (IMC) is an approach used by organizations to brand and coordinate their communication efforts (Introduction to Integrated Marketing Communications‚ 2014). The goal
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the gold mining seasons. It was winter in Alaska at the time Jack Conroy left his town to search for his dead father’s gold claim with his friend Alex Larson. During the gold mining seasons‚ many men went and searched for gold. Jack couldn’t go to his father’s claim alone so he teamed up with Alex to find what’s rightfully his. There were snow on every rock‚ tree‚ and ground he looked at. The plot of White Fang was for Jack Conroy to find his father’s claim with his friend Alex Larson. And also
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Master of Business Administration-MBA Semester 4 MK0006 – Services Marketing and Customer Relationship Management - 2 Credits (Book ID: xxxxxxx) Assignment Set- 1 (30 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. What do you mean by physical evidence in services? Give examples. (5 marks) b. Write a note on service development. (5 marks) Q.2 a. Briefly explain the terms “customer expectation” and “customer perception”. (6 marks) b. What are the different bases for segmentation
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Question 1 What is the lifetime value of a typical customer in each of the four segments‚ in current dollar values? Compare these figures to the “Gross margin” figures in the original spreadsheet. What can you learn from this comparison? Solution 1 Following are the lifetime value of a typical customer in each of the four segments‚ in current dollar values. Segments / Segment description Customer lifetime value Gross margins Large accounts $78‚454 $63‚000 Large accounts‚ rebate $70‚769 $36
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Benefits of Lifetime Sports Have you ever thought about getting out and exercising but not actually been motivated enough to actually do that same thing? There are much greater benefits to participating in activities and exercise than in sitting on your bum. Everyone knows that the more exercise and activities a person does the healthier they will be. In order for this to be true though a person must continue this throughout his/her life and be committed to doing it more than just once in
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Lifetime Health and fitness Many people end up abandoning perfectly good fitness programs and weight-loss regimens before they even lace up their sneakers. Why? Because in a world brimming with fast food‚ instant messaging‚ and a five-second disease-tracking device‚ anything at all without a rapid payoff goes in opposition to the grain of the typical American instant gratification ethic. While it would be nice to actually drop inches in just a few days like what most miracle ads proclaim‚ managing
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One Moment with Passion‚ A Lifetime with the Law Statutory rape laws should be enforced‚ but to a certain extent so teenagers won’t have to lie to their parents about dating older individuals‚ and so parents will have more control over their children. Regardless whether there are laws on statutory rape or not it’s still going to be out there. The government doesn’t suggest that anyone is free to do whatever they want. However‚ the government should believe that people are free to make their own
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The Price of Nutrition Rachel Conroy Dr. Price was born in 1870 in Canada. He became a dentist and began practicing in 1893. Dr. Price has been coined by many as the “Charles Darwin of nutrition.” He became concerned with the causes of tooth decay and physical degeneration and started looking at what was the root of the problem. At the time and still today these issues were contributed to genetics. Dr. Price asked why these patients’ parents were not exhibiting
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Faculty of Business and Information Technology Assignment Cover Sheet Programme: Bachelor of Applied Business Studies Lecturer Name: ____TENE‚ Kingi_______________________ Paper Number and Name: _____________________________ 341 Marketing Strategy_______________________________ Assignment Title____Assessment 3______________________ Due date: ____27‚ Apr‚ 2011______________________ We‚ as the members of Group ___ [indicate your Group number]‚ certify that this is our own work and
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