Brief Contents Dedications About the Authors About the Contributors of the Cases Preface Acknowledgements v vi xi xxiii xxxiii Part I: Chapter 1 Chapter 2 Chapter 3 Understanding Service Products‚ Consumers and Markets Introduction to Services Marketing Consumer Behavior in a Services Context Positioning Services in Competitive Markets 2 4 32 56 Part II: Chapter 4 Chapter 5 Chapter 6 Chapter 7 Applying the 4Ps to Services Developing Service Products: Core and Supplementary Elements
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The corporate strategy guides organization’s positioning in terms of responsiveness‚ cost leadership and product differentiation. In broad terms‚ corporate strategy is concerned with the broad decision making like choosing the business network‚ capacity utilization etc. The corporate strategy dictates the detailed strategies for each functional area such as Human resource‚ Operations‚ Finance‚ and Marketing. The changes in corporate strategy has often lead to downsizing ‚unbundling ‚and increased
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Outsourcing Customer Service Executive Summary The choice to outsource company’s relations with their customers is a choice many businesses are making. With the costs of labor more than a quarter of the rate an average customer service representative makes in the United States (U.S.)‚ large companies are making the choice to offshore some‚ or the entire company’s customers service departments to other countries. To many of these companies‚ the benefits are out weighing the issues relating
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Outsourcing Jobs Outsourcing is a lucrative option for many industrial and manufacturing companies‚ but the repercussions affect more than just profit margins. Many companies expand their reach to lesser developed countries in hopes of cutting down costs on overhead and employee wages. These companies do not take into account that‚ while doing so‚ they have a negative impact on unemployment ratings‚ the foundation of one-income households‚ contribute to the decimation of manufacturing based towns
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The Benefits Of Outsourcing Thesis Research shows that there are several benefits‚ including cost savings and expertise‚ to outsourcing certain tasks and departments. Main Points Lower cost for advertising opposed to setting up a new department Higher quality by using a company that specializes in specific operations Maximize efficiency Audience Hook Saving money is making money. Outsourcing is a great way to do this‚ as research shows companies that outsource certain tasks save money
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Hochschule Bremen School of International Business - HBSIB University of Applied Sciences Herr Prof. Dr. Ulrich ROHR MBA in Global Management OUTSOURCING HUMAN RESOURCES ACTIVITIES OF A MULTINATIONAL COMPANY IN EUROPE Master Thesis 31st July 2003 Ms. Mathilde RENAUX & Mr. Eloi MALTA-BEY First reader: Herr Prof. Dr. Karlheinz SCHWUCHOW – HBSIB – Bremen‚ Germany Second reader: Herr Prof. Dr. Werner VOIGT – UPAEP – Puebla‚ Mexico Directed by Mrs. Dominique CALMANT Director of Human
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Outsourcing is the contracting of a business process by another party. Outsourcing sometime involves transferring employee and assets from one firm to another. It can be foreign or domestic contracting and sometimes involves moving a business to another country. Financial savings from lower international labor rates can provide the biggest motivation for outsourcing. Companies will outsource for many reasons. The first reason is time‚ theoretically no company has the time to take care of everything
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Outsourcing Erica Inman BUS630: Managerial Accounting Professor Oscar Lewis April 16‚ 2012 Outsourcing Outsourcing is used very extensively in today’s world. Organizations use all kinds of outsourcing in their ever day activities to improve products and services that they provide to customers. Outsourcing is used to free both capital and brainpower for investment‚ research‚ and development. More than 90 percent of companies view outsourcing as an important part of their business
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The Effect of Outsourcing on the U.S. Economy: Are China and India Threats or Opportunities The U.S. economy has been negatively affected by Globalization and Outsourcing. The more U.S. based companies continue to outsource jobs‚ the more risk America takes in allowing other countries to pose a threat to our economy as a whole. Could other countries such as China or India be a threat to the U.S. Economy? With the overwhelming increase of outsourcing jobs‚ this question has become a valid
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CSR Apple is making genuine strides in the direction of environmental friendliness by designing for energy efficiency‚ reducing packaging‚ and using recycling materials. Its websites also releases an extensively breakdown of company’s annual corporate carbon emissions. Apple says it emits 10.2 million tons of carbon emissions annually. Meanwhile‚ HP says it releases 8.4 million tons annually and it was just named the best S&P companies for the planet by Newsweek. Dell came in second and
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