PART A (30 Marks) Time: 60 minutes INSTRUCTIONS: Answer ALL questions. Use the OMR sheets provided. 1. Any paid form of non-personal communication about an organization‚ good‚ service‚ or idea‚ by an identified sponsor is called________________. A. sales promotion B. personal selling C. advertising D. public relations 2. Which of the following is the factor that should be considered when setting a budget? A. Stage in the product life
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today’s world‚ where just about everything is more convenient and accessible due to advances in technology across almost all sectors‚ it may seem as though it’s a misnomer to even mention any disadvantages of technological advances. However‚ despite how far technology has taken humans and no matter how convenient it may make things‚ there are some disadvantages accompanying this level of access. Technology advances show people a more efficient way to do things‚ and these processes get results. For
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Significant changes in the workplace are the result of new and advanced technology. For the past generation‚ technological inventions and improvements seem to be introduced every week. The trend is guaranteed to continue. Technology’s impact on the 21st century workplace will result in rapid changes. Changing Workplace Rules Technology makes it possible to telecommute‚ work from virtual offices and communicate with businesses and individuals across the globe. Flexible work schedules
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Assignment#3 Industry Pioneers THM 101 - Introduction to Tourism and Hospitality Works Cited (2004). Retrieved January 23‚ 2013‚ from Kemmons Wilson‚ a Business Legend: http://orangelake.com/kemmons_business.html Bernstein‚ A. (2003‚ February 14). Business and Technology. Retrieved January 23‚ 2013‚ from The Seatle Times: http://community.seattletimes.nwsource.com/archive/?date=20030214&slug=wilsonobit14 Kemmons Wilson: My Nominee for "Hospitality Hall
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TECHNOLOGY TRANSFER‚ INTELLECTUAL PROPERTY AND EFFECTIVE UNIVERSITY-INDUSTRY PARTNERSHIPS The Experience of China‚ India‚ Japan‚ Philippines‚ the Republic of Korea‚ Singapore and Thailand WORLD INTELLECTUAL PROPERTY O R G A N I Z AT I O N THE PRESENT STUDY* IS BASED ON RESEARCH** CONDUCTED BY A GROUP OF EXPERTS UNDER THE COORDINATION OF: Mr. Risaburo Nezu‚ Senior Executive Fellow‚ Economic Research Center‚ Fujitsu Research Institute‚ Japan WITH THE PARTICIPATION OF: Chou Siaw Kiang‚ Vice-Dean
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Hospitality Service Marketing This is a basic course in service marketing and vital for any hospitality industry programme. Synopsis: The subject discusses on service marketing‚ market planning‚ market segmentation‚ service marketing and relationship marketing‚ developing in effective service mission‚ positioning and differentiation of services‚ marketing plans‚ customer – focused service and market research. Objectives: At the end of the course‚ the student will be able to: 1. Understand
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Challenges‚ and Trends‚ that Facing Hospitality Industry WANG Jin-zhao1 WANG Jing2 Abstract: This article presents findings of issues‚ challenges and trends that hospitality industry might fact in the year ahead respectively. Top issues that will influence the global hospitality industry in the year ahead include sustainable development calls for green hospitality‚ labor cost‚ multicultural issues and higher education. Challenges that facing hospitality include will include operating issues
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10 Current Trend in Hospitality and Tourism 1. Economic impact and leakage from tourism Set to become probably the most significant hot-potato issue in the early 21st century. Asian governments will be seeking to maximise that economic impact by first keeping more earnings at home and after that‚ within the region. That will run up against the increased advances of global multinational groups which will be sending more and more money out in the form of franchise‚ distribution‚ management fees and
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| Hospitality Operations | | | | | Introduction I will be covering a full report on: • The Guest Cycle (4 stages) • Related activities • Related documents Indicating the importance of them and thus discussing; The identification of problems encountered by guests and suggesting how to minimise/eliminate such problems. This report is specifically for a the General manager of a new 128 bedroom 4* Galway City Centre Hotel‚ an will involve me discussin the above issues that
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Name Course Tutor Date Importance and Effects of Technology Technology is the collection of tools that make it easier to exercise‚ create‚ control and exchange information. During the olden times‚ the use of tools by human beings was meant for the development of discovery and growth. Tools remained the alike for a long period of time in the earlier part of the olden times of mankind although it was also the complicated human behaviors as well as the tools of this age that present language began
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