SERVICE MARKETING MIX MEANING A selection of services developed to offer customers a choice within a particular range. The elements of a services marketing mix are sometimes called the seven Ps: the four Ps of the marketing mix‚ plus three Ps of services: participants‚ physical evidence‚ and process (of service assembly). [pic] Service Marketing A Service is an economic activity‚ that is intangible or not be touched
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Characteristics of the Airline Industry The real difficulty in changing any enterprise lies not in developing new ideas‚ but in escaping from the old ones. John Maynard Keynes 2.1 Introduction In recent years‚ the European airline industry has exhibited impressively dynamics. The sector has gone through a drastic change on both the supply and the demand side. Unlikely in other industries‚ the driving forces governing the recent changes do not depend mainly on technological factors‚ but on developments
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5/21/2010 Institute of Business Administration‚ University of the Punjab | | | Impact of Services Sector on Economy of Pakistan | Submitted To Ms. Bushra Usman BBA 2007-Semester 6 (morning) University of the Punjab Institute of Business Administration Submitted By Junaid Khalid Butt Roll # 19 | Roll #19 | Wafa Sohail Roll # 01 | Roll # 01 | Nida Tabbasum | Roll # 16 | Saad Khalil Roll # 42 | Roll # 42 | Asma Kiran Roll # 43 | Roll # 43 |
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canning and processing industry as this district produces huge quantity of quality pineapple‚ oranges and ginger through purely organic method as use of agrochemicals is virtually non-existent. However‚ all the tribes of this hilly district are mainly dependant on destructive slash and burn method of cultivation or Jhuming and in the process forest cover has been largely denuded and ecosystem has been damaged. According to topography‚ rainfall and other geographical factors the district has
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Introduction to Rooms Division Management Assignment of External business environment in Hospitality industry. Table of Contents Introduction 3 “If we do same thing today as we did yesterday… …we will get the same results tomorrow’’ 1. Forecast for 2009. 4 1. Travelers still tend to plan the trips.
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QCF-Level 5 in TRAVEL and TOURISM SECTOR Task 1:a Examine the historic developments in the field of travel and tourism with reference to the contribution of tehnological and economic developments‚including the industrial revolution over the last two hundred years. History of Tourism The term travel and tourism is certainly not a new phenomenon‚ people have been travelling for centuries because
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consumes about five hundred bags each. Plastic grocery bags are recognized by the Guinness Book of World Records as the “Most Ubiquitous Consumer Item in the World”‚ and Susan Freinkel‚ author of Plastic: A Toxic Love Story‚ stated that “Plastic bags have come to represent the collective sins of the age of plastic” (Doucette 37). The use of plastic and plastic bags is much larger of a problem than what the general public is aware of. Plastic bags were introduced to US supermarkets in 1977 as an alternative
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External environment External Factors (environment) - It is the external forces that are beyond the control of the individual business A number of external factors can affect business (STEEPLE analysis) - economy - These are factors outside the business - political/government policy that may affect its - social decisions. - External factors that - technological may present opportunities - ecological or threats to - legal a business - ethics Economy – business need to observe the economic
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fulfilled to get an MBA-Industry integrated degree‚ is to identify a problem faced by the corporate and by the current business instrument preventing in our country .In spite of global financial meltdown‚ India is able to recover quietly and on capital method is vibrant .Retail and corporate investors are gaining faith and confidence in the capital market and they are willing to invite there investible funds. In the last decade investment opportunities have increased in all the sectors .It is a known fact
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and the External Environment Executive summary This report explores Ryanair’s domain in relation to the external environment and outlines the concerns for the company within these sectors. The environmental uncertainty of Ryanair is dealt with and ways in which it can adapt to this uncertainty are outlined. This report also explores possible strategies for minimizing environmental uncertainty for the organisation. 1. Ryanair’s domain in relation to the external environment and sectors of concern
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