18: Managing Mass Communications: Advertising‚ Sales Promotions‚ Events‚ and Public Relations GENERAL CONCEPT QUESTIONS Multiple Choice 1. In developing an advertising program‚ marketing managers can make five major decisions known as “the five Ms. Which of the following is NOT part of “the five Ms.” a. mission b. money c. message d. media e. minimum Answer: e Page: 568 Level of difficulty: Easy 2. Today‚ advertising agencies are redefining themselves as
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The Power of Advertising Gail Patterson It is argued by many that television is the most powerful source of advertising (Grant and O’Connor; 2005‚ Jasperson and Yun‚ 2007) and is also the most likely form of media to be remembered and discussed by the public (Ford-Hutchinson and Rothwell‚ 2002‚ p17). This is confirmed by a number of studies that show a good response to television advertising‚ and corresponding commercial spending; a report in the Economist found that “Television remains
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years of controversy over ads such as AIDS‚ war‚ interracial relationships‚ and priests kissing nuns‚ it may be time for Benetton to campaign about something other than controversial social issues‚ like clothes. On January 1‚ 2000‚ Benetton’s new advertising campaign wasn’t about sweaters or pants‚ but about convicted murderers that are on death row. The "death row" ads feature portraits of American death row inmates in prison uniforms with the slogan "Sentenced to Death". The ads give the inmate’s
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There are three types of play that we must look at when considering the importance of play‚ †̃Freely Chosenâ€TM which is where a child can choose when and which activity‚ †̃Personally Directed is where a child decides the roles or rules and they themselves decide the outcome‚ and finally †̃Intrinsically Motivatedâ€TM this is where a child just †̃Playsâ€TM. It helps to maximise each childâ€TMs helps to develop their learning skills‚ it promotes joy‚ and relationships with others‚ and finally
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networking platform for self-promotion‚ advertising and multimedia interaction. With new apps and add-ons‚ Facebook users can send each other a virtual drink‚ create and host events‚ advertise their businesses through social ads‚ and more. When Charlie Gibson hosted the debate for the 2008 presidential candidates along with Facebook‚ the little networking site became a powerhouse in the online-marketing community. But will Facebook ever drive the Business of advertising ? How can Facebook Ads compete with
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International Advertising-How is it affected? Introduction What is advertising? It is a paid-for communication through media such as television‚ newspapers or radio. Most advertising can be categorised as either informative or persuasive‚ or a combination of the two. Advertisements can be seen on billboards‚ buses‚ television‚ the internet‚ etc. They are usually put in areas where members of the public can easily see/hear and access the advert. Advertising spending is on the rise‚ as study
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Radio advertising would be impossible without the radio. Radio waves were discovered and studied by Heinrich Hertz in 1867 (Schoenherr‚ 2001). Guglielmo Marconi invented a transmitter in 1894 and formed the first wireless telegraph and signal company in 1897 (Schoenherr‚ 2001). Reginald Fessenden of Canada invented the continuous-wave voice transmitter and sold it to Westinghouse in 1910. Several amateurs began to broadcast information from music to news over the airwaves as soon as crystal radio
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technology has made significant advancements and improvements in life‚ one must also consider how technology has hurt the environment. In the article “Which Species Will Live?” Michelle Nijhuis explains how technology has led to the important moral issue of whether or not to focus on saving one species at the cost of ignoring another and let it fall victim to extinction. David Foster Wallace’s article “Consider the Lobster” deals with the Maine Lobster Festival and shows how technology has led
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John D.R. Leonard v. PepsiCo‚ INC. 1. (a)What are the facts and (b) sources of law in this case? a. Defendant PepsiCo conducted a promotional campaign in Seattle‚ Washington from October 1995 to March 1996. The promotion‚ titled "Pepsi Stuff‚" attempted to persuade consumers into collecting numerous "Pepsi Points" in order to redeem them for merchandise featuring the Pepsi logo. During this campaign‚ PepsiCo launched a promotional commercial intended for the Pepsi Generation‚’ in order to gain
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Evolution of Advertising | | | | | Amrit Keyal | | | Introduction The first advertisement may have been a sign painted on a wall of a building. The early outdoor-advertising competitors were town criers employed by merchants to praise their goods. It was Gutenberg’s invention of the moveable-type printing press in 1450 that resulted in the mass production of posters and circulars. The first advertisement printed in English was a handbill printed in 1472. It was primarily
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