information that goes into a computer database. This information can also be matched to other websites and share data collected during unrelated transactions. There are ethical and technical considerations that need to be addressed on how companies conduct its market research. Two major examples of ethical considerations of online marketing are privacy and confidentiality. Many online consumers try to avoid anything that will result in invading their privacy‚ but many companies tend to do that without
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that if the amount of consideration to which an entity will be entitled is variable‚ the cumulative amount of revenue the entity recognizes to date should not exceed the amount to which the entity is reasonably assured to be entitled. An entity is reasonably assured to be entitled to the amount allocated to satisfied performance obligations only if the entity has experience with similar performance obligations and that experience is predictive of the amount of consideration to which the entity will
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something in exchange for something of value. The text states “to qualify as a contract‚ a set of promises must be based on a voluntary agreement‚ which is made up of an offer and an acceptance of that offer. In addition‚ there usually must be consideration to support each party’s promise. The contract must be between parties who have capacity to contract‚ and the objective and performance of the contract must be legal” (cited in Mallor‚ J.P.‚ Barnes‚ A.J.‚ Bowers‚ T.‚ & Langvardt‚ A.W. (2010). Business
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INTRODUCTION A contract has been defined as a legally binding agreement or‚ in the words of Sir Frederick Pollock: ‘A promise or set of promises which the law will enforce’. However‚ not all promises or agreements give rise to contracts. According to the case study‚ Andrew‚ who works as a salesman at Wholesome Vegetables Ltd‚ offering to sell Ben 100 bags of potatoes at £10 per bag. At first Ben accepted Andrew’s offer but when he heard the news about a slump in the price of potatoes which has
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Mr Balfour was a civil engineer‚ and worked for the Government as the Director of Irrigation in Ceylon (now Sri Lanka). Mrs Balfour was living with him. In 1915‚ they both came back to England during Mr Balfour’s leave. But Mrs Balfour got rheumatic arthritis. Her doctor advised her to stay‚ because a jungle climate was not conducive to her health. As Mr Balfour’s boat was about to set sail‚ he promised her £30 a month until she came back to Ceylon. They drifted apart‚ and Mr Balfour wrote saying
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which still remains as an authority in a number of aspects. Before the judgement in Carlill v. Carbolic smoke ball company‚ the laws relating to rewards announced in advertisements (General offers)‚ acceptance and communication of acceptance‚ and consideration were as follows: General offers: It was already established in the 1833 case of Williams v. Carwardine that an advertisement amounted to a general promise or contract to pay the offered reward to any person who performed the conditions mentioned
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discuss the elements of intention and consideration required for the formation of a contract. In particular‚ consider whether these elements have been met in order for there to be an enforceable contract between Kate and the travel agency. For a contract to exist parties to an agreement must intend to create legal relations. The existence of intention is ascertained objectively by having regard to the known circumstance‚ usually the presence for consideration provides for this. Agreements in
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acceptance) to be enforceable there must exist:(i) an agreement (which can be evidenced by an ’offer’ and an ’acceptance’) ;( ii) an intention to create legal relation; and (iii) a set of promises-forming the basis of contract -which are supported by consideration. Applying these principles to the facts it would appear‚ that the contract between Hard-up (H) and South Yorkshire(S) is bilateral‚ H agreeing to perform an act for S in exchange of payment. A contract could be said to have come in existence
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Test marketing What? Advantages? Disadvantages? When? Types? 12. Product testing What? When? 13. What are the differences between concept testing‚ test marketing‚ and product testing? 14. Considerations when launching a new product (when‚ where‚ how)? 15. PLC What? Key considerations? Characteristics of each stage? How might your marketing mix/strategy change with each stage?
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Carlill v. The Carbolic Smoke Ball Company. The case of Carlill v. The Carbolic Smoke Ball Company‚ centred around an advertisement which was placed in the Pall Mall Gazette on November 13‚ 1891. The advertisement was entered by The Carbolic Smoke Ball Company and was promoting a “medical preparation”1 which the company had developed‚ called the Carbolic Smoke Ball. The advertisement clamed that “During the last epidemic of influenza many thousand carbolic smoke balls were sold as preventatives
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