RURAL MARKETING PROJECT DISTRIBUTION‚ MARKETING AND CONSUMER BEHAVIOR COMPANY: SHETH BROTHERS PRODUCT: KAYAM CHURNA DATE: 2nd MARCH 2010 SUBMITTED TO: DR.A.C.BRAHMBHATT INSTITUTE OF MANAGEMENT NIRMA UNIVERSITY SUBMITTED BY: VEDANT D. SHETH ROLL NO 084158 MBA FB & E INSTITUTE OF MANAGEMENT NIRMA UNIVERSITY ABOUT THE INDUSTRY Ayurvedic medicines are produced by several thousand companies in India‚ but most of them are quite small‚ including numerous neighborhood pharmacies
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Hematologic Problems Anemia Definition Anemia is a deficiency in the number of erythrocytes (red blood cells RCB)‚ the quantity of hemoglobin‚ and/or the volume of packed RBCs (hematocrit). Because RCBs transport oxygen‚ erythrocytes disorders can lead to tissue hypoxia. Anemia is not a specific disease. It’s a manifestation of a pathologic process. Once anemia is identified‚ further investigation is done to determine its cause. Anemia can result from primary hematologic problems or can develop
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include sedation‚ dizziness‚ nausea‚ vomiting‚ constipation‚ physical dependence‚ tolerance‚ and respiratory depression. Physical dependence and addiction are clinical concerns that may prevent proper prescribing and in turn inadequate pain management. Less common side effects may include delayed gastric emptying‚ hyperalgesia‚ immunologic and hormonal dysfunction‚ muscle rigidity‚ and myoclonus. The most common side effects of opioid usage are constipation (which has a very high incidence) and nausea
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place. Gumamela is used for the treatment of: • Bronchitis - as an expectorant • Coughs‚ sore throat • Fever - as refrigerant drink • Treats dysentery • Urinary tract infection‚ bladder infections • High blood pressure • Prevention of constipation • Headaches • Boils‚ swelling & abscesses‚ mumps Application & Use of Gumamela: • Decoction is
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are used to thin the blood. Antihistamines are used to reduce the symptoms of allergic reactions. Antimicrobials are used to treat infections. Laxatives are used to relieve constipation. Psychotropics are used to treat mental health disorders. Most medications can have similar side effects like vomiting‚ diarrhoea‚ constipation‚
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Ancient India saw great advancements in medical science. Some of these fields were dental surgery‚ cataract extraction and plastic surgery. It is amazing that even in the absence of anesthesia some of the complex operations are performed. Around 800 B.C the first instances of surgery were recorded. It was considered as one of the eight branches of Ayurveda.Shushruta- Samhita is the oldest treatise dealing with surgery. The main medical practitioners were Atraya‚ Charaka and Shusruta.Shushruta studied
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26/08/2013 CARDIOVASCULAR SYSTEM PHARMACOLOGY To generate the force that moves the blood through circulatory system 1 26/08/2013 Learning Objectives: After completing this chapter you should able to: •Name categories of cardiovascular drugs •Describe the therapeutics effects of drugs •Identify the side effects 2 26/08/2013 Heart & Blood Circulation 3 functional parts: • • • Cardiac muscle Conduction system Nerve supply Main Diseases CHF – Congestive heart failure
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be administered orally. ENDOPARASITES - internal parasites‚ of which there are two: · Dwarf tapeworms - hamsters infected don’t usually show any symptoms. Occasionally there will be signs of weight loss and could be responsible for cases of constipation. Generally the first indication is the appearance of ova in the hamster’s droppings. One possible treatment would be administration of niclosamide. Prevention is the best measure‚ which includes protection from wild rodents‚ covering all food items
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The nurse is taking the health history of a 70-year-old patient being treated for a Duodenal Ulcer. After being told the patient is complaining of epigastric pain‚ the nurse expects to note which assessment finding? Melena Nausea Hernia Hyperthermia A nurse is providing discharge teaching for a patient with severe Gastroesophogeal Reflux Disease. Which of these statements by the patient indicates a need for more teaching? Top of Form “I’m going to limit my meals to 2-3 per day to reduce acid secretion
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PANDIT TO AFAUZI 1. What was the cause of fear in RBM? Answer: - Ram Bali Mishra (RBM) was a green jawan of about 20 years of age & working as a assistant to the Gun Position Officer. He had pleasant manners‚ turned himself out well & spoke well. He was a complete teetotaler‚ on-smoker & vegetarian. He was happy with his duties and working with the officers. After some span of a week the other officers noticed some changes in behavior of RBM. He also looked pale & worried. He was less talkative
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