GR HOTELS INC Preliminary Report To: Andrew Mayd‚ CEO From: Chris Mell‚ CMA Subject: Analysis to increase occupancy rate Date: January 15th ‚ 2008 Introduction. The report was prepared for GR Hotels Board of Directors review. It examines current opportunities to increase profitability. Several options were examined and the most plausible solution proposed – Upgrade to upscale both hotels. This measure will increase long term profits and improve position in the
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QUALITY IN HOTEL SERVICE: THE CASE OF THREE STAR HOTELS IN DA NANG VIETNAM *** ABSTRACT Nowadays‚ “service quality” is mentioned a lot when hoteliers and marketers discuss about how to improve a hotel’s competition capabilities. Many researchers figure out that customer use five dimensions to judge service quality of a hotel – tangibles‚ reliability‚ responsiveness‚ assurance‚ empathy. The gap between expected and perceived service is a measure of service quality. The fact that hotels and resorts
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CHAPTER 1 The guest’s experience 8329 room division management h113 13 13-12-2007 16:03:30 1.1 Selection and reservation Hotel associates must look at a guest’s stay from the guest’s perspective. How does the guest experience his stay at the hotel? What does the guest need and what are his wishes? In order to fulfil these needs and wishes‚ hotels must gather as much information about the guest as possible. Therefore it is essential that hotel associates know about the different reservation
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outcome (increased class participation). Validity is in four types and these are: Conclusion‚ Construct‚ Internal and external validity. Conclusion validity tries to find out the relationship between a program and the observed outcome. For instance‚ a connection between Re-entry policy and increased failure rate in schools. Construct validity looks at the extent to which a test measures what it claims or intend to measure. Internal validity refers to how well an experiment has been done and the extent
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MARRIOTT HOTEL Marketing Essay Jelena Stankovic 09.03.2012 Anniesland College The following essay will be about marketing used at Glasgow marriott hotel. Marketing mix‚ products of the hotel‚ channels of distribution‚ the pricing srategies‚ also‚ methods of promotion used by the hotel and explanation of product life cycle. Alxso I will suggest a new product and explain how it might be promoted‚ priced or distributed. Glasgow Marriott hotel is located in the business district of the city
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Exhibit A: Genders are social constructs and you can be anywhere of the spectrum that you want. To examine this sentence‚ we need the exact definition of “construct”. According to dictionary‚ construct as a noun means “an idea or theory containing various conceptual elements‚ typically one considered to be subjective and not based on empirical evidence”. So‚ we’re talking about subjectivity. Something that has been built on the sole basis of “Common Sense” and doesn’t even have the same meaning in
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Marketing Department of the Terminus Hotel forecasted an average occupation level of 40% during 2009. In November 2008‚ the department received two offers from regular customers‚ the first at a rate of €90 for 10 rooms per day‚ and the second at a rate of €95 for 5 rooms per day. Both offers were rejected. Based on the numbers‚ it appears that the accounting department rejected both offers because the rate fell short of the total cost per room per day for the hotel. Assuming an occupancy rate of 40%
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GINGER HOTELS: PRICING MIX AND STRATEGIES AND THEIR EFFECTIVENESS (In assistance with Dr. Avinash Kapoor) BY: ROHIT SHARMA 11P161 S.P. KALYAN 11P162 SANCHIT VERMA 11P163 SAURABH MANDHANYA 11P164 No. of words: 7029 SHAFALI SUBRAMANIAN 11P165 EXECUTIVE SUMMARY Our study has been conducted on the ‘Pricing strategies employed by Ginger Hotels‚ India and their effectiveness’ in order to identify the different pricing method that are
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Three Periods Forecasting Suggestions Technological advances in the Hospitality Industry Conclusion References Introduction The Newtown Central Hotel runs a 100 bedroom three star city centre hotel part of a global chain. The present report purpose is to evaluate the implementation of a range of strategies in order to achieve profitable room sales‚ looking at the past 3 period’s figures and using group results from the first assignment (yield management game). Subsequently‚ highlight the areas
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OVERVIEW INDEX NUMBERS compare figures which show changes in a given variable. The most common variables used in index numbers are price and quantity. By getting the difference of the index numbers‚ we are able to determine the relative or percent change in the price or quantity of a commodity between two periods of time or two localities. Among the more commonly used index numbers are the consumer price index‚ retail price index‚ wholesale price index‚ and the cost-of-living index. DEFINITION
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