"Consultative selling" Essays and Research Papers

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    Plastico, Inc.

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    Stone’s sales manager‚ what would you recommend she do to improve her chances of succeeding? Since this was her first sales job‚ she should have been more prepared. Taking a sales course & the company’s training aren’t enough to succeed in a real selling situation. She still lacks the field experience. Being confident is good‚ only if she is well prepared. Small or big‚ a customer is a customer & both should have the same attention & preparation effort. She must do whatever it takes to make sure she

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    Requirement definition document 1. Context An electronic shop “ABC Electronic” sells various electronic goods like TV‚ Laptop‚ Home Theater systems‚ DVD‚ VCD‚ players‚ etc. for wholesale and retail. They order all their goods from various dealers of companies like LG‚ Samsung‚ etc. These ordered goods are registered in a register by a clerk and stored in a warehouse. If products in the warehouse go below a threshold a letter is sent to the company demanding additional supply of goods. They

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    Costing Methods Paper In 1983 a former Pittsburg Steelers’ Player Franco Harris formed a company called Super Bakery Inc. the company’s management had a very rough start because they monitored and followed practices in the industry too closely. Tracking and following the company’s practices hurt the growth of the industry and customers were not satisfied with performance Franco Harris and his staff needed to create strategies that will help the company improve customer’s satisfaction at the same

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    Aida Model Essay

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    AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a set of stair-step stages which describe the process leading a potential customer to purchase. The stages‚ Attention‚ Interest‚ Desire‚ and Action‚ form a linear hierarchy. • It demonstrates that consumers must be aware of a product’s existence‚ • Be interested enough to pay attention to the product’s features/benefits‚ and • Have a desire to benefit from the product’s offerings. • Action‚ the fourth

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    Goodwill Industries

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    and the resellers. The Fashion Shoppers are most likely the frequent customers of Goodwill boutiques. Goodwill boutiques sells high end products with lower prices. These shoppers are what the Goodwill merchandisers are targeting when it comes to selling their trendier merchandise. These shoppers are the early adopters of trends and they put more value on style rather than the savings itself. Bargain Hunters are the more common clientele for Goodwill stores. These are the people that go to the stores

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    SWOT ANALYSIS IKEA

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    portfolio Unlike IKEA’s largest competitors‚ the company has fairly diversified businesses. In addition to its furniture products‚ the company operates restaurants‚ houses and flats. Although‚ firm’s main business is designing‚ manufacturing and selling furniture it is not

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    Case

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    San Fabian Supply Company Case Study Points of View San Fabian has been in the supply and distribution industry for almost three decades. They made its name through the quality line products that the company carried for over 67 firms. But during the early years of the company‚ 95% of its sales came from imports‚ however‚ because of the government’s control on import and somehow to patronize the locally manufactured products San Fabian became the distributor of products that are locally made in

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    Impact of Technology All walks of life have been affected by technology as it has become a vital piece of our everyday living. To name a few‚ doctors‚ students‚ and business people depend on technology everyday to complete normal‚ everyday tasks. Organizations have improved their business practices with technology. Technology has become the means to controlling the world in which we live; as without technology‚ simple tasks we accomplish daily would be deemed mundane and take up too much time

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    Top 10 International Marketing Mistakes The best reason for exporting a product or service is to globalize your company and prosper in the millennium. It can happen for you‚ but you will probably need to evolve a whole new set of business attitudes and assumptions. If you want to achieve success with your export sales efforts‚ then check yourself on whether you are currently committing the following ten mistakes to global sales failure: 1. "I have all kind of products to offer." All I need to

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    prepare a brief memo and spreadsheet supplement for the following items: 1. Prepare an “as if” income statement for 2008 assuming (1) no change in accounting policy and (2) sales of 10‚000 mower units each quarter at a price of $2‚000 per unit with Selling‚ General and Administrative costs the same as they were in 2008. 2. How would this change if the unit sales pattern was 10‚000 units‚ 5‚000 units‚ 20‚000 units‚ and 5‚000 units in the four quarters? Why? 3. Assume 10‚000 units are sold each quarter

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