customers and establish good relation with them. To start with some general discussion I asked about his job responsibilities which include fixing meetings with 3 to 4 persons a day and doing all activities including prospecting‚ fixing appointment‚ selling‚ closing the deal and after sales. For a salesperson the most important thing is Sales Target. He said my sales target is Volume based and is measured by the number of full load containers‚ cbms in ocean or tonnes of Air Freight I have sold for a
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available in many locations‚ charge a small markup and advrtise heavily to induce trial and build preference. Durable goods are tangible goods that survive many uses (automobiles‚ furniture‚ appliances and jewelry). These normally require more personal selling and service‚ command a higher margin‚ and require more seller guarantees. Services are tangilble‚ inseperable‚ variable‚ and perishable products‚ so they usually require more quality control‚supplier credibility‚ and adaptability. 2.Consumer-goods
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This performance indicator is not properly balanced by other important factors‚ such as customer satisfaction‚ it just focus the sales and the number of hours worked. The integral part of the problem is also the differentiation of “non-sell” and “selling” hours. The lack of transparent performance measures also spelled trouble for the employees of the company. They are always working a lot‚ not being paid for the extra hours of work and the measure used by the SPH are not the best ones. Nordstrom’s
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notebook PCs after successfully selling his computers to customers directly in Texas. Over the course of three years his sales volume warranted the opening of an international sales office in 1987. In 1988 he began selling to large customers including several government agencies and Dell became a publicly traded company. Dell made the bold decision in 1994 to eliminate their products from retail stores and focused on mail order customers. In 1996 Dell began selling through their website as well
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respects of consumption in this essay. Convincing arguments can be made that increased consumerism a good thing. To begin with‚ it can stimulate consumption and improve the economy GDP level. Therefore‚ William Pees said “only by producing and selling things and services does capitalism in its present form work‚ and the more that is produced and the more that is purchased the more we have progress and prosperity” (Effects of consumerism‚ 2005). Moreover‚ increased consumerism can satisfy customer
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Weeks 3 & 4 Video Case Analysis REPORT INTENT: This report has been created to advise CanGo’s management as to appropriate courses of action needed to address various challenges facing the firm. This is the second report in a series of reports. This will cover the strategic planning for the operations and the financial planning for implementing new technologies. As well as a flow chart that will improve the telephonic procedures of customer service. This report will also review other issues
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during fiscal year 2001. Zara also had 86% of Inditex’s international sales. Opportunities (3 examples) 1. Advertising. Zara spent just .3% of its revenues on media advertising as compared to 3-4% for most specialty retailers. 2. E-Commerce or selling more clothes through a website. 3. International Expansion. 46% of sales were in Inditex’s home country as compared to 12% by H&M. 60% of stores were in home country as compared to 15% by H&M and 40% by Benetton. Threats (3 examples) 1. Partnerships/Franchises
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BACKGROUND AND PROBLEM DEFINITION As the architectural coatings industry is reaching maturity‚ Jones Blair Company is trying to come out with new methods to sustain themselves in the market‚ and look for opportunities in newer markets. The question is of where and how to deploy corporate marketing efforts among the various architectural paint coatings markets served by the company. MARKET AND INDUSTRY ANALYSIS Long term sales growth for architectural coatings industry sales growth is projected
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Pros and Cons of E-Commerce Electronic commerce or e-commerce involves the buying and selling of products or services over the internet. Put simply‚ e-commerce means conducting business online. E-commerce software programs run the main functions of an e-commerce web site‚ including product display‚ online ordering‚ and inventory management. This software resides on a commerce server and works in conjunction with online payment systems to process payments. E-Commerce can help a small business
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overhauled product portfolio that explores new tastes encourages buyers to try items they may not be familiar with and buy in bulk. Finally‚ Trader Joe’s small stores and low stock-keeping units (SKUs) gives them the highest revenue per square foot of selling space in the industry of $2‚054.05‚ almost twice that of Whole Foods (see Exhibit 1). These resources and capabilities combine to form a set of unique core competencies: a loyal‚ enthusiastic customer base that trusts in the company’s products and
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