"Consultative selling" Essays and Research Papers

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    Market Penetration

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    to customer needs‚ Enterprise opened its first on-airport location in 1995. The demand for this service was so great that by 2005 Enterprise had over 200 on-airport branches. Car Sales was established by Enterprise in 1962. This business involves selling used cars to both the public and businesses. It is now one of the largest sellers of used cars in the USA. Enterprise relied on that market to sell on its vehicles. The future of the business was not certain and so Enterprise diversified to buy Keefe

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    Unknown

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    since it might cost them in lost sales commissions. How can the warehouse server be used to certify when orders are actually placed? Explain in a paragraph. Salespeople are complaining that they cannot focus sufficiently on their true job of selling because of the volume of data they must enter with each order. List the data items relating to sales of clothing to retailers that should be stored in and retrieved from a server rather than input for every order. Describe in a paragraph or two

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    quality of the cars. Dealing with the subcontractors will bring down company’s reputation and client’s loyalty. 4. The American market is the biggest one in the world. A major launch of the cars in the US opens big opportunities for our company. Selling in the US could transform our fortunes in the long term. 5. The market of the sporty‚ environmentally friendly‚ dual fuel‚ small cars is very competitive and supposes a use of high-technologies and considerable financial resources. 4. Conclusion

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    Crocs's Core Competencies

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    unheard of in the foot wear industry. The footwear industry was based on two seasons‚ spring and fall. Traditionally‚ bulk orders were placed by retailer’s months in advance for the upcoming season with little to no option to make changes during the selling season. Croc’s production and supply model eliminated the limitations placed on retailers for ordering product. They developed a model focused on customer needs. Croc’s has the ability to manufacture and deliver its products to retailers rapidly

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    Case 12

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    Complete and compare a similar analysis for Lowe’s. a. Growth ratios are going down‚ loosing sales. Profitability ratios are declining after 1999 so that is not a good sign. Turnover rates seem to stay constant which means that they are selling the products at a constant rate. b. If their fixed assets are growing than the growth in sales should be increasing Looking at the financial forecast for Home Depot the return on capital is not strongly affected as the predictions in the

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    Pest

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    Task 1-Analysis of the Macro-environment Identify all the issues you can think of that might impact upon Hotel Chocolat and write them down in the relevant boxes. PESTEL Analysis | Political | * They are providing direct funding and management skills in the Osuben Basin region to launch and maintain sustainable projects to improve the lives of cocoa farmers | Economical | * 5% discount on all products for member of the tasting club * Hotel Chocolat guarantee that they will buy all

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    them to differentiate their company from competitors with a more sustainable method than simply competing on price. The new strategy will allow Paragon to fully realize the potential of their relationship with NIS (EX6-7). NIS has experience with selling services for information systems that Paragon can use to help their focus on services succeed. Working with an established organization like NIS will give them an opportunity to identify where there are gaps in their strategy and how they can best

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    social commerce

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    Social commerce came into being and it is my view that it is here to stay‚ make business better‚ inject new energies into business and revolutionize how we do business. It involves using social media interaction and contribution to assist buying and selling of goods and services. It increases customer trust among retailers. Increased online tools including search engines‚ has optimized trading. Social commerce will not pass away; it makes life easier‚ comfortable and makes the world smaller or the famous

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    available. Demands these are wants of the customers where they request to Build-A-Bear. It is the option of Build-A-Bear to make to cater the demands of the customer. BUILD A BEAR’S ACTIONS : Customers’ needs for toys are satisfied through selling stuffed animals and bears. To fulfill customers’ wants to have a unique toy or bear‚ they have made an environment where which is a cartoon land or a fantasy where their desired toys can be manufactured by themselves. To meet the customers’ demand

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    cashiers. They would probably run to if they could. So giving customers your attention or when you cannot help them right away‚ you should acknowledge them and let them know you will be with them as soon as possible. You can also use suggestive selling in a grocery store setting. You can suggest a product to go along with say‚ lasagna that you see in the customer’s grocery cart. You can suggest garlic bread that is on sale in the freezer section. That shows the customer that you care enough to go

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