"Consultative selling" Essays and Research Papers

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    Musicjuice Case

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    Introduction This report analyses the strategic elements related to MusicJuice.net. 1. What are the major opportunities and challenges involved in Internet (as opposed to bricks-and-mortar) start-ups? Both formats face challenges and opportunities that are both unique to each of them but also some that are common. Major opportunities of Internet (over Bricks-and-Mortar) start-ups Internet Bricks-and-Mortar A business model can be created for the local market but then it is relatively easy

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    “Discuss the critical factors relating to Customer Expectations and the ways in which organisations can ensure that these expectations are consistently met or exceeded The UK is in a recession and business are getting hit hard‚ people are no longer spending as much money as they once did on luxuries (fool‚ 2012) like going out or away for a short break. Companies need to adapt to this market so that they can continue to be in this market‚ the way that companies can adapt is by offering the best

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    Subject: Fast-forwarding Blockuster Case Summary : Fast-Forwarding Blockbuster Blockbuster is the the world’s largest video rental company. The past few years have not been good ones for Blockbuster‚ because they have posted losses in 9 of the past 11 years‚ closed many stores and lost many customers to Netflix. One of the most important changes that Blockbuster did in order to remain competitive was to hire a new CEO‚ James W. Keyes who faced a similar situation as the former CEO of 7-eleven

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    Dunkin Donut Analysis

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    From my simple analysis I can sum that Dunkin Donuts is lack of customer’s interest right now‚ because we don’t do many creative innovation. If only we be creative with creating new style‚ flavour of their donuts‚ their sales might increase‚ because I see that DD style is all the same‚ that is round‚ and it’s topping is ceres‚ whether it’s black‚ or colorful it doesn’t change. Indonesian people sometimes only look the outside (packaging)‚ so we have to be creative even more‚ like making a gingerbread

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    Company’s history K&N’s‚ a founding pillar and beacon for Pakistan’s Poultry Industry started in 1964 with a single minded objective of providing better nutrition for health and happiness of the nation. Building on years of poultry expertise and commitment to food-safety‚ K&N’s integrated all poultry production activities under one umbrella to bring you safe and healthy chicken by managing and controlling all stages of production. Products K&N’s markets layer and broiler hatching-eggs‚ layer

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    At Eros Motors‚ we provide safe‚ stylish‚ green and a cutting edge form of individual mobility to our customers. We have been successful in offering what customers feel is important to them. Our cars also come with all the options‚ which are asked by our customers. We planned our strategy taking into consideration all the aspects of marketing‚ H.R‚ finance and operations. Marketing plays a very crucial role in this modern world so we promoted our products through various forms of media. We spent

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    Personnel Selling And Sales Manageme Indian Paints Ltd Presented By: Team 5 Team Members: Submitted Saurabh Jain-03 Shrutika Ghag15 Girishma Nair27 Neha Patil-30 Sachin Satyavrathan35 Prof.Manmeet Barve Vivek Singh-43 Introduction → Company name : Indians paints ltd → Location : Mumbai Established in 2000 → Range of products : Heat Resistant Paint‚ Anti Corrosive Paint‚ and Paint Thinner‚ powder coatings‚ floor coatings and other protective coatings. → Target market : the industrial segment

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    Burts bee case study

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    controversial Clorox that has had issues with dubious product claims and the sustainability of their products. One of the key strengths of Burt’s Bees is their loyal customer base‚ and as mentioned in the article their customers are accusing Burt’s Bees of selling out to Clorox. As a successful product entering the mainstream market‚ product image is a crucial factor and having Clorox entered into their brand name could their chance at being successful. Their “Greater Good” model can be replicated. Over

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    Dell case

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    The centerpiece of Dell’s strategy to gain market share is to be a faster and more flexible options for customers. By focusing on reducing the occasions that can slow down the time it takes from ordering that the customer gets the computer to themselves ‚ they have revolutionized the way how the PC market sales are made . The major competitors such as HP and IBM‚ are trying to predetermine based on market studies what customers want ‚ and then produces computers for stock‚ while Dell lets customers

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    Prepaid Legal Services

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    legal expenses incurred by customers and their spouses and discounted rates for legal services over those provided in contract. Furthermore‚ they allow their own customers to earn their own income by MLM programme where they receive commission for selling Prepaid’s insurance to others. The critical risks that they have to control are problems are defaults on premiums‚ loss of their MLM salesmen who are their main revenue drivers‚ failure to collect advanced commissions and low membership persistency

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