Marketing Myopia : Reading Notes Harvard Business Review often became references. “What business are you really in?” Mr Levitt explains that if we are not in the game anymore‚ it’s because of a failure in our management‚ not because of the lack of opportunities. We have to create these opportunities. The examples given show that lots of industries died because they “defined their business incorrectly”. You may have to define again your business‚ because a stagnant industry will not survive
Premium Definition Customer Marketing
where they think their product is incredible and that customers will be completely beside themselves to own it. While it is important to believe in your product‚ you can’t be sure of any of that without going out and talking to the people you’re selling to. At the very least‚ talking to potential customers will give you a better understanding of why your product is so great. More often than not‚ however‚ customers will push you to some sort of pivot in your plan. They will tell you that there is
Premium Marketing Shoe Question
1. Describe the multiple locations from which customers can submit orders and the information technology components customers would need (on their end) to accomplish this activity. Location IT Example/Explanation Company Website – therefore anywhere once you have the appropriate IT Hardware – Input Output Storage Processing Keyboard‚ Scanner‚ Mouse‚ PC‚ Laptop‚ Tablet Screen‚ printer Internal memory (RAM/ROM) Software Operating systems‚ web servers and browsers Network - WAN
Premium Customer service Good Supply chain management terms
Boston Bottles Data Modeling Problem Draw an REA diagram with cardinalities and tables with primary keys‚ foreign keys‚ and non-key attributes for the following business: Boston Bottle (BB) buys and sells a variety of glass and plastic bottles nationwide. The proprietor of the company assigns each glass and bottle to an inventory type and assigns a unique # for each type (a type can contain numerous glasses and bottles). An individual sale or purchase can consist of multiple types of inventory
Premium Invoice Sales Supply chain management terms
Case Study: Greenlawn commercial package business Darden business publishing Budgets: Average regional commercial package business Analysis and comparison Before After Calculation/Explanation Activity drivers for average region: Commercial package clients 5‚000 5‚000 Average applications/client/season 5 3 New # of applications decreasing Capacity/truck (applications/season) 410 405 15000/37 Trucks
Premium Term Income statement Variable cost
Capsim Team Strategy Report Our team decided to choose the “Broad Differentiation” strategy as the basic strategy for our company. We will attempt to differentiate our product line in several distinct dimensions. By providing products that are vastly superior and unique from our competitors and pricing the products with an affordable price‚ we can gain something that is beneficial for the company in the future‚ which is customers’ loyalty and awareness. We may change or modify our strategy for the
Premium Brand management Marketing Brand
Five forces Analysis of Café de coral 1. Threat of entry is low - Rent - Experience 2. Threat of substitutes is high -Lots of substitutes (McDonald’s‚ Tsui Wah) -Price range (substitutes are cheaper) 3. The bargaining power of suppliers is high - Switching cost is high - The suppliers are concentrated 4. The bargaining power of buyer is high - Lots of substitutes and suppliers - Switching cost is similar or low 5. Degree of rivalry is high - High fixed cost (rent) - Competitors are of the roughly
Premium Fixed cost Costs Variable cost
Case Study : Atlantic Computers Index: Topic Sequence Company Overview Price Strategy adopted..........................................................................1.0 Matzer’s reaction to your recommendation...............................................2.0 Cadena’s reaction to your recommendation..............................................3.0 Customer’s reaction..............................................................................4.0 Responses to
Premium Marketing Pricing Computer software
Jason Jacobs launched RunKeeper application in 2008. This application allows runners to track and share their runs. The execution intelligence that Jason Jacobs implemented to RunKeeper’s application has allowed his application to be one of the top selling apps in the ITunes store. Also‚ this application has more than two million downloads with a high retention rate. 2. To what extent do you think RunKeeper’s basic business idea “adds value” to the lives of its customers? Who is the ideal candidate
Premium Idea Business Customer
commercial truckers to deliver • New Option: • “Desk Top Deliveries” • Delivered products directly to locations • Small fleet of trucks • 2% upcharge on products Pricing of Products • Markup purchased cost by 15% • Then add markup to cover cost for selling expenses‚ and allowance for profit • Determined at start of each year based on prior year expenses and competition • Actual prices to customers depended on long-term relationships and competitive situations Systems • Electronic Data Interchange
Premium Electronic Data Interchange Question Consultative selling