"Consultative selling" Essays and Research Papers

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    Hard Rock Cafe

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    Retail Store Solutions Hard Rock Café sets new dining trends with an IBM point-of-sale solution. Highlights  Challenge Enhance customer satisfaction by reengineering restaurant service delivery to improve process efficiency and employee productivity  Solution A highly reliable POS solution featuring IBM SurePOS™ 500 systems and third-party wireless technology  Benefits A return on investment in less than one and a half years and improved responsiveness to diners’ preferences Offering

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    Bis/219

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    Club IT Margo Denise Kindred BIS219 April 21‚ 2013 John Brooks Club IT In order for any business to be fully successful the owners must have knowledge of IT (Information Technology). We want to use this information resource to find ways to generate more clientele (ways to advertise in and outside of the nightclub/promotions)‚ keeping books and paperwork in order‚ menus‚ the best places to obtain the products needed (cost and quality)‚ on down to customer services and proper

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    Clover Valley Dairy Case

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    September 10‚ 1978 Camden‚ New Jersey Clover Valley Dairy Company Dear Charles‚ I am writing you in response to your concerns about the market test on the new cups and carriers Clover Valley Dairy Company is introducing to the consumer. I appreciate your suggestions and have definitely considered them. The purpose of the research is the see how the new packaging is accepted by the consumer and if it is worth it to move to the new six (6) container holder. Number one‚ I definitely

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    SA SA COSMETICS – Analyzing Competition Sa Sa Cosmetics is a very successful Hong Kong based discount cosmetics retailers. The case describes how Sa Sa became successful‚ culminating in its IPO in 1997. Since then‚ however‚ its fortunes have declined somewhat. The case discusses recent initiatives that were undertaken to sustain growth momentum. Sa Sa also undertook some marketing research studies. The research findings appear to confirm that Sa Sa may have some major problems. As 2001 comes to

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    How SAB affects Wareham’s revenue recognition? Accordingly to SAB 101‚ all of the following conditions should be accomplished to recognize revenue. During our analyses‚ we have identified several missing conditions in current situation‚ accordingly to information provided. * Evidence of Order Arrangement: SAB 101 requires an evidence to identify any transaction as a formal sales order. During our analyses we have found that in the sales transactions tested by Soma Desai‚ only the Technology

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    Alpen Bank Analysis

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    Key Issues Even though there is no guarantee for a desired 5 million Euro annual profit‚ Carle and the upper management have to make a final decision on the credit card launch in Romania. The issues Alpen bank has to address are: * Positioning – What is the target market; most affluent current customers and/or the growing middle class customers. Once the target market is determined Alpen has to determine what the best way of customer acquisition is: should they go for all entries presented

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    Bus/210 Week 6 Job Fair

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    PC Repair Geri Bell BUS/210 April 3‚ 2011 Ken Harrell I created my brochure for the company that I created in week 4 which was PC Repair. This company is a computer repair business for local people and small businesses. In creating the brochure I had to make sure that the prospective applicant was aware of the benefits of working for this company. I also had to make sure that the prospective applicant was aware of how this company is one of the current trendsetters in the world‚ as far

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    Double Jeopardy The theory of Double Jeopardy is described as a behavioural phenomenon which relates to the size structure of a market (Bandyopadhyay‚ Gupta & Dube 2005). This indicates that in any given time a smaller brand typically has fewer buyers compared to those of a larger brand as larger brands often have a higher percentage of penetration and market share (Ehrenberg‚ Goodhardt & Barwise 1990). A brand with more market share indicates that consumers purchase these brands more frequently

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    Progressive Hbs

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    1. Should Robert McMillan roll out Autograph nationally? Why or why not Dear Mr. McMillan‚ In this e-mail‚ I will expose my opinion about the question whether or not to expand the Autograph on the national level. Summarizing all the information provided‚ I came to a conclusion that we should not roll out Autograph nationally at this point of time. Such a strong opinion of mine is mainly based on the point that I don’t think Progressive will make profit from this system. It is a very

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    Case-Study-Mccafe

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    Case Study: McCafe Change is brewing for fast-food giant McDonald’s. In their quest to capitalize on a multi-billion-dollar coffee industry‚ most franchise owners have ordered up “McMakeovers” for their restaurants. Vision Builders was tapped to renovate nearly a dozen local locations to include “McCafes”: same basic menu‚ same quick service‚ but with a whole new look and feel. Tight deadlines‚ shifting work conditions‚ and McDonald’s open-allnight policy at several spots served up a super-sized

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