Cost-Benefit-Analysis. In order to choose the best strategy that leads to our business goal‚ we ha have conducted Cost-Benefit-Analysis on the offering of Freemium account to potential customers to attract them and lead to buy the Premium Service. We had in mind that searching for and getting new customers for the business is expensive and beneficial. So we decided to invest on building a lasting and profitable business customer base‚ and instill trust into customers by offering an exceptional customer
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MAIN CHARACTERISTICS OF A MARKETING ORIENTATED ORGANIZATION Marketing-oriented organization is defined to have characteristics as having FOCUS ON CUSTOMERS and the customers are regarded as top of organization chart. Continuous analysis of the marketplace helps them to adapt‚ promote‚ and differentiate their products and service to meet customers’ needs (Enterprise automation group‚ accessed 2009). Through satisfying customers‚ these organizations can get PROFITS. The STRUCTURE of marketing-oriented
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Case #1 Executive summary Our company operates in a small but lucrative market. We make expensive hi-tech widgets. Due to one of the broadest product portfolios in the market we have a sustainable‚ long-term relationship with our customers. The market we operate in is narrow from both customers and competitors’ perspective. At this point in time we command approximately 40% market share‚ while our closest competitor holds 25%. The remaining 35% is divided between 6 other major competitors. From
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Executive Summary The comprehensive document is an overview of Fastenal Canada LTD and how it relates to sales management. The document first provides an introduction to the problem and company background of Fastenal‚ which includes a description of various views of Fastenal. It further goes into detail about the recommendations that relates to the two main parties involved‚ which are the customers and the company itself. The document also includes an in-depth implementation plan‚ which
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As a result of the recent meltdown in mortgage-backed securities market‚ C&B’s changed its internal processes so as to react competitively and increase its market share. Two key changes occurred: the creation of a Key Account Team (KAT) and the restructuring of the division-wide performance management system‚ which would help determine a salesperson’s annual compensation. Although there are some disadvantages to the new system‚ Winston should recommend the KAT concept to other regional managers
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MDCM’s Overall Strategy: Keep position as a market leader in medical device contract manufacturing. 1. What is the organization’s culture? Value? P89‚ TB Provide quality product‚ fastest delivery for customer satisfaction. Big scale and global presence 2. Define the Key Business Objectives (KBO) for MDCM. These KBOs are Management objectives and are a preliminary step in portfolio analysis. Assign weights of relative importance to these KBOs if you feel it is necessary
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interoffice memorandum to: John Doe‚ bakery manager from: Jane Doe‚ Assistant baker subject: Introduction of New product offfering date: 3/29/2013 Current situation facing sweet treats bakery Sweet Treats bakery has been around for around for ten years and has enjoyed becoming one of Lancaster’s premiere cake bakeries. We have had success with building customer relationships and coming up with new and creative ways to address customer needs besides the basic round or rectangular plain cakes
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use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game‚ which is to say‚ engages in open and free competition without deception or fraud." That’s the orthodox view among free market economists: that the only social responsibility a law-abiding business has is to maximize profits for the shareholders. I strongly disagree. I’m a businessman and a free market libertarian‚ but I believe that the enlightened corporation should
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HW# Q.: Evaluate Lisa Aham’s current strategy regarding senior citizens. Does this strategy improve this McDonald’s image? What should she do about the senioor citizen market – that is‚ should she encourage‚ ignore‚ or discourage her seniors? What should she do about the bingo idea? Explain. McDonald’s “Seniors” Retaurant Lisa Aham is manager of a McDonald’s restaurant in a city with many “seniors.” She has noticed that some senior citizens have become not just regular patrons – but patrons
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HCL(Hindustan Computer Ltd.) Founded by Shiv Nadar in 1976‚ headquartered in Noida‚ 90000 employee strength Heightest Range of offerings includes product engineering‚ custom & package applications‚ BPO‚ IT infrastructure services‚ IT hardware‚ systems integration‚ and distribution of information and communications technology (ICT) products across a wide range of focused industry verticals. Follow a unique management concept i.e. Employee First Customer second. This means value creation is not
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