"Consultative selling" Essays and Research Papers

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    for each product line. The question of Blue Ridges’ management is to advise them on the potential of using strategic cost analysis in assessing the profitability of their customers’ accounts. Potential behavioural implications on the marketing and selling personnel arising from using ABC in costing distribution‚ marketing and customer support functions should also be discussed. 2. Approach & assumptions The assignment of the manufacturing costs (manufacturing towels‚ customising and other factory

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    Mediquip SA Case

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    Company Analysis Mediquip S.A.‚ a subsidiary of Technologie Universelle‚ is a manufacturer of CT scanners‚ X-Rays‚ ultrasonic‚ and nuclear diagnostic equipment. Their competitors consist of other European companies such as Sigma FNC‚ Eldora‚ Magna‚ and Piper. Even though Mediquip is a fairly new player in the medical equipment market compared to their competitors‚ they hold a global reputation for having advanced technology and proficient after sales service. Mediquip’s sales organization consisted

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    Chapter9

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    purchases trigger events in the supply chain: a) Push based model b) Pull based modelc) Just in time d) Bullwhip effect 2. Measures the number of customers who stop using or purchasing products or services from a company. a) Cross selling b) Demand planning c) churn rate d) Touch point 3. This determines how much product a business needs to make to satisfy all of its customer´s demands: a) Demand Planning b) Pull based model c) Push based modeld) supply

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    e.‚ orders). Overhead costs—both manufacturing and non-manufacturing—are allocated to jobs using the activity-based costing system. These overhead costs are listed below: Indirect factory wages $100‚000 Other manufacturing overhead S200‚000 Selling and administrative expense $400‚000 To develop the company’s activity-based costing system‚ employees were asked how they distributed their time and resources across the four activity cost pools. The results of those interviews appear below: Results

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    case study

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    Activity Two 220 0 25 0 5500 Activity Three 102. 08 12 100 1224.96 102‚08 Activity Four 5.3 60 180 318 954 94‚ 442.96 109‚562 Profitability contribution to general and selling expenses = number of cartons ordered (general and selling expenses + internet expenses/cartons processed Contribution to general and selling

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    XPRESSO LUBE

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    Lube‚ what other services could be combined to “add value” for the customer? The other services that could be combined to “add value” for the customer are:- 1. Book stores and cafeterias 2. Gymnasiums and Stores selling sports apparels 3. Shopping complex and eateries 4. Showroom selling Enfield and Harley Davidson and Riding travelling club 5.

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    product would satisfy their customers in their new market. Also how and where can the customer use it? When dealing with Asia there could be some different plugins or certain products that they must have with the products that Electronic Visions are selling. Where the customers are going to use it is a very big thing to consider. They may be on the go a lot and a smaller compact product with a longer lasting battery would be very useful. Also the colors of the products may mean something good or bad

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    "Periwinkle‚ Definitely periwinkle.” Claire Ladd’s insistent voice filled the room‚ but it was greeted with dead silence. “Did you hear me‚ Harry? I said periwinkle. It’s the color of the fall season. And Harry‚ no suits this year. We’re seeing all separates out of Milan‚ Paris‚ and Seventh Avenue. The woman’s suit is dead.” Harry Denton shook his head and stared blankly at the woman across his desk. He knew he should be paying attention to her. After all‚ Claire Ladd represented a major apparel

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    Yedo Department Stores

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    strategy of selling luxury goods and focusing on richer part of society is main disadvantage‚ particularly in current economy. Expanding products offer and attracting younger clientele should show positive results in near future. Also we recommend launching an on-line store to fill the gap and reach new customers. Introduction This report will look at:      Yedo’s competition Expanding store offer Overseas expansion Benefits of on-line store Age targeting Findings 1. Yedo is selling luxury goods

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    Strategy of Atlas Copco

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    UNIVERSITY  OF  HONG  KONG‚  SCHOOL  OF  BUSINESS                     FUDAN  UNIVERSITY‚  SCHOOL  OF  MANAGEMENT     International  Master  of  Business  Administration  (  General  )   Academic  Year  2013-­‐2014     Individual  Assignment         Competitive  Strategy   June  10‚  2014       Submitted  by     程恭   2013960120

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