a good planner. They must be experienced at making use of research findings‚ and have an imaginative as well as a strategic mind. With all of these factors combined‚ it can transform research data and insight into great advertising. 1 2. What is Account Planning? “The most powerful element in advertising is the truth” - William Bernbach - Account planners create the communication strategy for advertising campaigns. They set goal and objectives‚ determine the target audience‚ and establish
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Objectives of research (a) To know how many customers are actually satisfied after they have purchased the Vehicle (b) To know what does customer demands apart from what is provided by the manufacturer. (c) To know whether customers find their vehicle economical in fuel consumption‚ spare parts ‚ maintenance costs‚etc. Research Methodology (a) Collection of data through questionnaires. (b) Sample taken 30 questionnaires.(15 from Maruti owners & 15 from Hyundai owners.) (c) Interpretation
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ZENN Motor Company Introduction The company that has been chosen for this case study is ZENN Motor Company (ZMC). This Toronto based company was founded by Ian Clifford under the name Feel Good Cars Incorporated. Being the brainchild of the idea of getting drivers a “quality urban transportation solution” would positively impact the environment and reduce vehicle cost. ZMC was able to create a vehicle that emit little to no emissions called the Zero Emission No Noise or ZENN for short. Through
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Foreclosure What Is Foreclosure? Foreclosure is when a lender who currently holds a mortgage on one’s home can come in and repossess the home due to a number of reasons but mainly for nonpayment of a mortgage. For those individuals whose home is less valuable than their current loan balance‚ they may also owe a deficiency judgment as a result thereof. When it Occur? The Foreclosure process begins when the homeowner fails to mange payments of the money due on the mortgage at the Specific
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introduction We have studied a host of demand determinants and how supply and demand curves act together to determine market equilibrium‚ and how shifts in these two curves are reflected in prices and quantities consumed and how. The change in these demand determinants brings about a change in the market demand for goods and services. Not all curves are the same‚ however‚ and the steepness or flatness of a curve can greatly alter the affect of a shift on equilibrium. Elasticity refers to the relative
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BACK TO BASICS TO THE EDITOR What Is Inflation? Ceyda Oner I T may be one of the most familiar words in economics. Inflation has plunged countries into long periods of instability. Central bankers often aspire to be known as “inflation hawks.” Politicians have won elections with promises to combat inflation‚ only to lose power after failing to do so. Inflation was even declared Public enemy No. 1 in the United States—by President Gerald Ford in 1974. What‚ then‚ is inflation‚ and why is
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Lisa Morris May 11th‚ 2011 What is Dehydration & What causes it? Water is essential to maintaining a state of good health. Considering the adult body is comprised of nearly 60% water‚ this explains why such organs as the brain‚ kidneys‚ and heart cannot function effectively
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What Is Physics and What Are Its Uses? Physics‚ a branch of science‚ is traditionally defined as the study of matter‚ energy‚ and the relation between them. The interaction between matter and energy is found everywhere. In order for matter to move‚ it requires some form of energy. Sports show many good examples of the relationship between matter and energy. For instance‚ a pitcher requires energy to throw a baseball at the incredible speed and accuracy that is needed to keep the batter from
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“What is right and wrong?” and “What is Truth?” What is right and wrong? Life is characterized by many situations that require decision making‚ especially on moral grounds. The issue of what makes an action right and wrong has been studied for a lengthy period of time and several theories developed to address this issue. Socrates and Aristotle are some of the early philosophers who came up with theories about the rightness or wrongness of actions. As noted by Warnek (2005)‚ Socrates considered
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What is Truth? HZT4U1 2013/12/04 Khalid Mohamed For thousands of years the pursuit of knowledge and the definition of fact plagued philosophers. In order to define what knowledge truly is‚ fact must be defined as well. If something is a fact‚ then that must mean that it is truth. Facts and knowledge coexist with truth due to facts being true and incorrect statements being false. Ergo‚ knowledge can be seen as truth. Then the counterpart of truth; error is one
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