Project On Perceptions of a people at the time of purchasing a Mobile Submitted To: Submitted By: Prof. Kunal Mankodi A-04 Sandip Chauhan A-44 Vimal Prajapati A-46 Jaykrishnan Sengundar A-62 Ujjaval Vaidya 1|P age Table of Content ACKNOWLEDGEMENT............................................................................................................. 3 OBJECTIVES OF THE RESEARCH .......................................................................................
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Introduction of Company The word Samsung means "three stars" in Korean. Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an established company almost all around the world. While the Samsung Electronics is a South Korean multinational electronics and information technology company headquartered in Samsung Town‚ Seoul. It is the flag ship subsidiary of the Samsung Group. With assembly plants and sales networks in
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consumer satisfaction with mobile industry Minor Project Report Submitted in partial fulfillment of the requirement for the award of the Post Graduate Diploma in Management 2011-2013 Submitted By: ROHAN AGARWAL Enrolment No.: Under the Guidance of MS. MEGHA JAIN Faculty‚ DSPSR Delhi School of Professional Studies and Research (Approved by AICTE‚ Ministry of HRD‚ Govt. of India‚ New Delhi‚ India) Certificate This is to certify that the project
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Samsung Electronics Company: Global Marketing Operations Company Background and Strategy The Samsung conglomerate’s roots dated back to 1938 when the company produced agricultural products. In the 1970s‚ the company focused on shipbuilding‚ chemicals‚ and textiles. Samsung Electronics Company (SEC)2 was founded in 1969‚ primarily as a low-cost manufacturer of black and white televisions. In the 1970s‚ Samsung acquired a semiconductor business‚ thereby setting the stage for future growth in
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August 27‚ 2012 Samsung Electronics (005930 KS) Company Update US jury sides with Apple WHAT’S THE STORY? Event: A US jury on Aug 24 handed Apple a sweeping victory over Samsung Electronics (SEC)—in stark contrast to an earlier split ruling by a Korean court. Impact: The verdict implies that the handset industry will now compete more fiercely in design‚ as well as in technology‚ eroding the profitability of handset makers and parts suppliers. On the positive side‚ the battles should
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undertake an analysis of the Samsung company because I spend a full year in South-Korea‚ from july 2011 until august 2012. Hence‚ Samsung is an extremely important conglomerate in this country‚ working there is for many considered as a « dream-job » and furthemore produce as much as 20% as the country total exports. Samsung is well known for their electronic product created by the electronic subsidiaries of the company‚ Sansung Electronics. Their flagship phone‚ currently being the Samsung Galaxy S3
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Explore by Type Tablet Smartphone Experience more with a Samsung tablet Galaxy Note All you need is a Note Smartphone Everything you need for work and play Smart Feature Phones Smart Feature Phones Dual Sim Phone Stand out with Samsung’s unique design Multimedia Phone Enjoy enhanced multimedia performance Next Explore by Popular Topics Android Apps Aplenty Your portal to Android Market. Let’s Get Social Like‚ Tweet‚ Upload‚ and Share from the palm of your hand
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2012-14 Group 6 Mobile Phone Survey Report The various factors the influence the buying decision Table of Contents Executive Summary 3 Research Objectives 3 Research Methodology 3 Mobile Phone Usage 3 Introduction 4 Problem definition 6 Hypothesis 6 Research methodology 6 Literature review 6 Focus group discussion 7 Key points which emerged out of Focus group discussion 7 What are the learning out of our Focus group 8 What was the disadvantage of having a focus
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SWOT analysis of Samsung This is a Samsung Electronics SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name | Samsung Electronics Co.‚ Ltd. | Industries served | Consumer electronics‚ Telecoms Equipment‚ Semiconductors‚ Home Appliances | Geographic areas served | Worldwide | Headquarters | South Korea | Current CEO | Kwon Oh Hyun | Revenue | ₩ 201.103 trillion (2012) | Profit | ₩ 23.845 trillion (2012) | Employees
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Discussion issue 2: Since the early part of 2001‚ it has been notices that Samsung has been increasingly successful in repositioning the brand of its various products a higher level competing with market leaders like Sony and Apple. Research and find out how their advertising and promotion strategy was changed to achieve these objectives. Any comments and suggestions. Answer: Samsung Group‚ belongs from South Korea‚ which is also the world’s second largest conglomerate by revenue has different
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