developing global fashion trends to be followed worldwide. This demands an open attitude towards the textile‚ garment and fashion trends across different parts of the world. Off late‚ the Indian garment industry has been in great demand in the international markets due to the feel-good texture of the Indian textiles like silk. The garment exporters India have witnessed a rise in the demand of their products in the foreign market. Increasing opportunities for the exporters have opened new horizons
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Ertiga‚ with a mixed sample of the population and to know the reason for purchase of car‚ the brand preference of the car consumer‚ factors which affect the consumer preference at the time of purchasing cars. This study has been done to know the market potential‚ the price categorization and scope of the designs and brands of cars which find liking by the various consumers of different age groups. A descriptive research procedure on demand and supply has been followed to come to the conclusions
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Internet has grown tremendously during the past years. It radically changes the way people live‚ work and consume. It represents a tremendous opportunity as well as threats. As Chaffey and his colleagues (2003‚ p. xi) state: ¡°It gives consumers a much wider choice of products‚ services and prices from different suppliers and the means to select and purchase items more readily. For organizations‚ it gives the opportunity to develop new markets‚ to improve the competitiveness of the company‚ but it also
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focus of FMCG sector ( market ). The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. This sector is excited about the rural population whose incomes are rising and the lifestyles are changing. There are as many middle income households in the rural areas as there are in the urban. Thus the rural marketing has been growing steadily over the years and is now bigger than the urban market for FMCGs. Globally‚ the FMCG sector
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Consumers preference towards the brands GAP and Marks and Spencer This chapter is about research methods which would be used for taking the research further. It forms the basis for the entire approach used ‚ tools of data collection‚ methods. Bryman and Cramer (1990) gave the research model. This model is very useful in understanding the research process and it makes the research more easy and simple to follow and understand. Adapted from: Bryman and Cramer (1990)‚ Research Process 4.2 Research
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VICKS VAPORUB - MOTHER’S TOUCH THERAPY: A CASE STUDY ABSTRACT FMHG industry in India is worth around `4500 crores. This market is dominated by products like Rubs & Balms‚ medicated skin treatments‚ cough syrup and drops‚ digestives and health. Vicks is a leading brand in the Fast Moving Health goods (FMHG). An exceptionally trusted brand - generations and generations of cold sufferers have used it for almost 100 years. Recognized all around the world - Vicks is available in more than 66 countries
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Would you report the incident to the Consumer Product Safety Commission? Explain. I would most certainly contact the Consumer Product Safety Commission if my child were to experience anything remotely close to what Kendra did. The CPSC has a section titled RECALLS which provides access to new and old recalls that one may have missed. To help prevent the worst from happening to other families and their children I think its important that the CPSC should know about anything problematic regarding any
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A CATEGORY ATTRACTIVENESS ANALYSIS OF THE LAPTOP INDUSTRY IN INDIA. SUBMITTED TO: SUBMITTED BY: DR.SATYA PRASAD VK VAIBHAV AGARWAL (SEAT NO: 26) URVASHI DUGGAL (SEAT NO: 25) SAURABH (SEAT NO: 51)
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BIBLIOGRAPHY INTRODUCTION TO CONSUMER PERCEPTION Consumer perception theory is any attempt to understand how a consumer’s perception of a product or service influences their behavior. Those who study consumer perception try to understand why consumers make the decisions they do‚ and how to influence these decisions. Usually‚ consumer perception theory is used by marketers when designing a campaign for a product or brand. However‚ some people study consumer perception in order to understand
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FMCG Market Pakistan The consumer market especially FMCG is one of the fastest growing industry in Pakistan and there are many players of global fame like Uniliver‚ Nestle Pakistan‚ Colgate Pamolive‚ PEPSI CO‚ Kraft Foods and well established local contributors for instance‚ Tapal Tea Pakistan Pvt Ltd‚ Engro Foods‚ Seasons Canola Pakistan( Wali Oil Mills). The objective of this blog is to prepare a complete data of FMCG trade nationwide which could help lot of new entrants and to provide useful
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